PLG Growth Marketing Lead — AI-Driven Revenue

Branch; New York (NY); On-site; USD 135,000 - 175,000; Full time

Job summary

Branch, a leading PLG growth platform, seeks a Growth Marketing Manager in New York to own the self-serve funnel from signup to paid conversion. You will run paid and organic acquisition, leverage AI for experimentation, and partner with Product, Engineering, and RevOps to activate users and drive revenue.

The role emphasizes data-driven experimentation, cross-functional collaboration, and rapid scaling of self-serve growth in a fast-paced environment.

Qualifications

• 5+ years of hands-on growth marketing experience in B2B SaaS or self-serve settings.
• Proven ability to improve funnel metrics via experimentation.
• Strong skills in designing and analyzing A/B tests and multivariate experiments.
• Experience with paid acquisition and optimizing CAC/ROAS.
• Knowledge of organic growth, SEO, content-led strategies, and AI search trends.
• Fluency with AI tools for growth and marketing work; solid analytics mindset.
• Experience partnering with Product, Eng., and Data to ship growth initiatives.
• Excellent written communication and ability to tell a business-focused data story.
• Bias for action and a track record of shipping experiments.

Responsibilities

• Own the self-serve funnel end to end from signup to paid conversion.
• Plan and run paid acquisition across search and social with CAC payback focus.
• Lead organic acquisition strategy including SEO and AI-driven search.
• Design, launch, and analyze high-velocity experiments across funnel stages.
• Collaborate with Product, Engineering, and RevOps to instrument the funnel and dashboards.
• Translate funnel data into actionable insights and prioritized roadmaps.

Skills

Growth marketing

B2B SaaS

A/B testing

CAC optimization

ROAS optimization

Organic growth

AI for growth

Product analytics

Data storytelling

Cross-functional collaboration

Tools

Amplitude

Mixpanel

GA4

Job description

Branch, a leading PLG growth platform, seeks a Growth Marketing Manager in New York to own the self-serve funnel from signup to paid conversion. You will run paid and organic acquisition, leverage AI for experimentation, and partner with Product, Engineering, and RevOps to activate users and drive revenue.

The role emphasizes data-driven experimentation, cross-functional collaboration, and rapid scaling of self-serve growth in a fast-paced environment.