Pixel Devices Product Marketing Manager

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Benefits offered by this job

Equity

Bonus target

Benefits

Job summary

Google is seeking a Product Marketing Manager (PMM) for Pixel devices to shape and launch consumer hardware and software features. You will work with Product Management, UX, Design, and GTM teams to define positioning and marketing strategy from concept through in-market presence.

You will partner with Insights to understand consumer needs, differentiate from competition, and develop end-to-end marketing narratives and assets for broad consumer adoption.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience leading product-level marketing in consumer technology, with a focus on hardware products and experience with software feature cycles.
• Experience with product marketing, including user research, planning, crafting positioning/messaging, and developing creative assets across all modern marketing channels.
• Experience managing cross-functional teams or cross-team projects.

Responsibilities

• Lead product managers and cross-functional team members to develop product positioning, feature development, go-to-market strategy, sell-in content, and sustaining marketing strategies.
• Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support and more to ensure a comprehensive approach to the product narrative.
• Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
• Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets including a well rounded understanding of the competition and market.
• Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.

Skills

Leadership

Cross-functional teams

User research

Product marketing

Education

Bachelor's degree or equivalent

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience leading product-level marketing in consumer technology, with a focus on hardware products and experience with software feature cycles.
• Experience with product marketing, including user research, planning, crafting positioning/messaging, and developing creative assets across all modern marketing channels.
• Experience managing cross-functional teams or cross-team projects.

Preferred qualifications

• Experience in product marketing, consumer marketing, and insights in consumer hardware or other goods with fixed launch timelines.
• Experience working with software teams including feature development and GTM strategies.
• Understanding of the GTM process through product concept phase, to asset creation to, launch, and post launch marketing support.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
• Exceptional skills working in an organization and experience successfully collaborating with cross functional teams across geographies.
• Strong communication skills.

About The Job

A Product Marketing Manager (PMM) in Platforms and Devices plays a pivotal role in the complete marketing experience. From early stage analysis (competitive analysis, determining who the consumer we are building for is, the insights about them, and the solutions they need), to product marketing strategy (positioning, product and feature definition, naming, feature prioritization) to launching the product (briefing brand and creative teams, managing creative reviews, developing consumer launch narratives, and more), they ensure the consumer is represented along the entire journey. This means working closely with a cross-functional team across Consumer Marketing, Product Management, UX, Design, Engineering, GTM, Sales, Consumer Insights and Analytics, Product Planning, PR, Legal, Events and Experiences, and more with a concrete set of deliverables along the way.

As a Pixel devices PMM, you will work with Product Management to shape and define the product based on the target consumer. You will work with the Insights team to understand the consumer, develop recommendations as to what they uniquely need and how we will differentiate from the competition. You will be directly responsible for developing the marketing strategy that the larger marketing organization will use to create materials. You will work with the larger marketing team to develop the marketing assets including messaging and creativity that the end consumer will see in the market. You will own the product from concept through to in market presence and sell through.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Lead product managers and other cross-functional team members to develop product positioning, feature development, go-to-market strategy, sell-in content, and sustaining marketing strategies.
• Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support and more to ensure a comprehensive approach to the product narrative.
• Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
• Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets including a well rounded understanding of the competition and market.
• Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .