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Children's National Hospital in Silver Spring, MD is seeking a strategic marketing professional to develop and implement market plans across a geographic territory. You will collaborate with service line chiefs and specialists to strengthen relationships with community referring physicians and to drive referrals into the health system.
The role includes gathering market intelligence, logging activities in Salesforce, reporting to management, analyzing referral patterns, and coordinating with
Develop and implement strategic marketing plans in geographically defined territory to increase referrals from community physicians into Children's National Health System. Collaborate with our service line chiefs and our specialists to facilitate relationships with community referring physicians. Responsible for gathering market intelligence, logging activities in Salesforce and reporting out to manager in a timely organized manner. Experience with Salesforce and reporting is preferred. Analyze referral patterns and demonstrate ability to drive results. Coordinate with physician practices and Children's operational team to problem-solve and measure physician satisfaction trends.
Functional Accountabilities Research and Strategy Utilize referral data across each territory to identify overall and service line specific referral patterns. Assist in the development of short and long term marketing plans to optimize the use of physician referrals to health services. Provide strategic council across the organization as it relates to physician relations by attending meetings and joining committees focused on referring physician relations and communications. Assist the Director to develop physician targeted strategies to enhance communications and partnerships with referral community
Physician Outreach Coordinate and implement visits to referring practices to build and maintain relationships, include ongoing follow-up and monitoring. Provide information about Children's services lines, key physicians, initiatives, and research. Coordinate with Children's operational and service excellence departments to problem-solve, identify trends and suggest improvements, and measure trends in physician satisfaction.
The disclosed salary range includes the minimum and maximum rates within which Children's National believes an individual’s base pay rate will fall for this position. It is not typical for an individual to be hired at or near the maximum of the pay range. The exact pay rate for this position will be based on a variety of factors in alignment with the Children's National compensation philosophy. These factors are legitimate and non-discriminatory including, but not limited to, the current market conditions; organizational needs; the individual’s combination of prior work experience, level of education, knowledge, skills, and other qualifications. Children’s National is committed to providing a fair and competitive total rewards package to each of our employees. This base salary range does not include our comprehensive benefits package or any additional compensation for which this position may be eligible.
Children’s National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law.
"Know Your Rights" poster is available here: and the pay transparency policy is available here: Know Your RightsPay Transparency Nondiscrimination Poster.