Physician Liaison

BlueSprig; Marietta (GA); Remote; USD 59,000 - 72,000; Full time

Job summary

BlueSprig is seeking a Physician Liaison to drive growth by building relationships with physicians, referral sources, and community partners. The role is field-based with frequent local travel to meet providers and coordinate referrals for ABA services.

You will collaborate with regional leadership to execute grassroots marketing, expand market presence, and optimize referral pipelines using Salesforce data, while representing the organization professionally.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3-5 years of multi-location marketing experience in healthcare preferred.
• Strong communication and collaboration skills.
• Willingness to travel locally and monthly as needed.

Responsibilities

• Build and maintain physician and referral relationships through in-person visits.
• Plan grassroots marketing programs to strengthen local referrals.
• Travel frequently to meet providers and community partners.
• Track activities and outcomes in Salesforce for pipeline insights.
• Align field marketing with operations and center leaders.

Skills

Medical sales

Relationship building

Communication skills

Organizational skills

Data-driven outreach

Driver's license

Independent worker

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Salesforce

Job description

Position Summary

The Physician Liaison, previously referred to as our Field Marketer, is a highly visible, field-based role responsible for driving client growth through consistent, in-person relationship building with physicians, referral sources, and community partners.

This position is predominantly a "boots-on-the-ground" role requiring frequent local travel to meet directly with physicians, psychologists, other healthcare providers, office managers, and referral coordinators to generate referrals for children with autism who may benefit from Applied Behavior Analysis (ABA) services.

The Physician Liaison partners closely with local and regional leadership to execute grassroots marketing strategies that strengthen referral pipelines, support new center openings, and accelerate growth across both established and emerging markets.

Key Responsibilities

• Build and maintain strong relationships with physicians, healthcare providers, and referral sources through regular in-person visits.
• Develop referral partnerships with pediatricians, psychologists, therapists, schools, and community organizations.
• Execute local grassroots marketing initiatives to increase awareness of ABA services.
• Identify opportunities to grow referral networks and expand market presence.
• Partner with operations and regional leadership to support center growth and new market expansion.
• Track referral activity, analyze performance data, and identify trends to improve outreach efforts.
• Represent the organization at community events, healthcare meetings, and networking opportunities.
• Maintain accurate documentation of outreach activities and referral relationships using company systems.

Preferred Qualifications

We’re looking for candidates who have:

• Medical sales experience or a clinical healthcare background (such as a Registered Nurse, Physical Therapist Assistant, Certified Athletic Trainer, or similar healthcare profession)
• Demonstrated success building and maintaining professional relationships
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• The ability to interpret and utilize data to guide outreach strategies and measure success
• A valid driver’s license with the ability to travel locally on a daily basis
• Experience working independently in a field-based environment

Position Details

• Position Type: Full-Time
• Work Location: Remote/Field-Based
• Travel: Frequent local travel required within your assigned market
• Compensation: Starting salary of $65,000, with higher compensation available based on experience and qualifications.

Responsibilities

Job Duties and Responsibilitiesinclude the following. Other duties may be assigned.

• Serve as the primaryin an assigned market as arepresentative for the organization, spending the majority of time in the field meetingface-to-facewith physicians, clinical providers, and key referral sources to drive referrals for ABA services.

• Build andmaintainstrong, trusted relationships with pediatricians, developmental specialists, psychologists, school partners, and other community stakeholders who serve children with autism and their families.

• Plan and executehigh touch, grassroots marketing programs that strengthen referral pipelines and increase awareness of services at the local andmarketlevel.

• Travel most weeks to assigned markets to support centers through consistentin personoutreach, provider visits, community events, and referral source engagement.

• Partner withareaVice Presidents of Operations, Directors ofClinicalOperations, andcenter leaders to align field marketing efforts with client acquisition.

• Maintain a strong pulse on center performance and referral trends to proactively adjust outreach strategies and prioritizehigh impactmarkets and providers.

• Identifygaps and opportunities within local referral networks and recommend targeted,field basedmarketing tactics to drive growth.

• Consistently track all field marketing activities, provider visits, outreach efforts, and referral conversations in Salesforce, ensuringtimely,accurate, and complete data entry.

• Use Salesforce and related data platforms to manage provider pipelines,monitorreferral source engagement, and prioritizehigh impactoutreach activities.

• Actively manage outreach strategies to achieve or exceed monthly and quarterly targets related to leads and admits, adjusting field activity based on performance trends and data insights.

• Represent the organization professionally and consistently in all external interactions, reinforcing brand credibility, clinical excellence, and commitment to families.

Qualifications

Education/Experience:Bachelors Degree in Marketing, Advertising, Business, or related field. 3-5 years of experience in a marketing environment running successful campaigns specific to multi-location marketing. Healthcare-specific marketing is preferred.Additionaljob requirements - Takes an active interest in improving programs and deepening community relationships. Proven ability to communicate effectively, both written and verbally, to multiple groups, internal and external. Proven collaborator with the ability to rally multiple resources toaccomplishgoals. Exceptional analytical and problem-solving skills. Proper support in place to travel monthly.

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