Personalization Intern

Ulta Beauty, Inc.; Bolingbrook (IL); Hybrid; USD 21,000 - 28,000; Full time

Job summary

Ulta Beauty invites motivated interns to join the Personalization team for a structured 10-week program in 2027. The role blends Marketing, Analytics, and Technology to improve customer journeys across channels, delivering personalized experiences at scale and gaining hands-on project exposure.

Hybrid for Corporate interns and in-person for Distribution Center and Field tracks, with capstone work presented to leadership. Requires rising juniors or seniors and comfort with data-driven insights.

Qualifications

• Pursuing a bachelor's or master's degree in Marketing, Analytics, Data Science, Digital Marketing, or related field.
• Strong interest in personalization, customer experience, CRM, marketing analytics, or marketing technology.
• Demonstrated analytical and problem-solving skills with the ability to organize and interpret data.
• Excellent attention to detail and the ability to translate complex information into documentation.
• Outstanding interpersonal, verbal, and written communication skills.
• Desire to learn quickly and collaborate with leadership across teams.

Responsibilities

• Support development of customer journeys across key stages of the lifecycle.
• Partner with cross-functional teams to translate insights into journey maps and personalization opportunities.
• Help maintain a centralized repository of personalization use cases and results.
• Assist in capturing journey performance metrics, testing results, and optimization recommendations.
• Connect customer data with content metadata to inform personalization capabilities.
• Contribute to evaluation of personalization initiatives improving engagement and retention.
• Conduct competitive research related to personalization and marketing tech.
• Assist with reporting, documentation, and presentation of findings.

Skills

Analytical thinking

Problem-solving

Attention to detail

Communication skills

Curiosity

Collaboration

Education

Bachelor's or Master's in Marketing/Analytics/DS

Tools

Excel

PowerPoint

Word

Job description

OVERVIEW

Discover the possibilities. At Ulta Beauty, we believe in the best ideas that create greatest impact. And we know that those insights can come from anyone, at any time. Which is why we empower our interns in ways few organizations do. Here, you’ll take what you’ve learned in the classroom into a world of real‑life challenges that require creativity and new perspectives. That push you to think in new ways. Because it’s all about inspiration and transformation, not simply checking a box or building a resume. We’re here to help prepare you to realize your future career ambitions.

Experience the difference for yourself.

Internship Position Title: Personalization Intern

The 2027 Ulta Beauty Internship is a structured 10-week program designed to develop future talent and provide interns with a unique and impactful development experience. This program is tailored for rising college Juniors and Seniors, offering Corporate, Field, and Distribution Center internship tracks. The internship will be hybrid for Corporate interns and in‑person for Distribution Center and Field interns. Interns will gain hands‑on experience in Ulta Beauty’s operations while contributing to business needs, engaging in meaningful projects, and broadening their professional development. The internship program provides real‑world experience directly related to the academic discipline and career goals, offering a better understanding of career options.

• Hands‑on experience working as a member of a specific department, team, and or location.
• Assigned projects to accelerate learning of key functions and processes.
• Cross‑functional exposure to various departments.
• Comprehensive overview of the company structure and strategy.
• Tailored professional development sessions and valuable networking opportunities.
• Capstone presentation to leadership, showing project outcomes and recommendations.

TEAM OVERVIEW

Be part of the team responsible for advancing Ulta Beauty's personalization strategy and creating more relevant, connected experiences for our members and guests. Working at the intersection of Marketing, Analytics, Customer Data, Content, and Technology, the Personalization team designs, executes, and optimizes customer journeys across channels to deliver personalized experiences at scale. This team leverages customer insights, marketing technology, and performance measurement to improve engagement, retention, and business results while shaping the future of customer‑centric marketing.

INTERNSHIP RESPONSIBILITIES

As an intern, you will contribute to achieving the following goals:

• Support the development and documentation of customer journeys across key stages of the customer lifecycle.
• Partner with cross‑functional teams to help translate customer insights, business objectives, and customer signals into journey maps and personalization opportunities.
• Assist in building and maintaining a centralized repository of personalization use cases, results, and key learnings.
• Help capture and organize journey performance metrics, testing results, and optimization recommendations.
• Support efforts to connect customer data and signals with content metadata to inform future personalization capabilities and asset taxonomy development.
• Contribute to the evaluation and measurement of personalization initiatives focused on improving engagement, retention, purchase behavior, and member value.
• Conduct competitive and industry research related to personalization, customer experience, loyalty, artificial intelligence, and marketing technology.
• Assist with reporting, documentation, and presentation of findings to support business decision‑making.

PREFERRED QUALIFICATIONS

• Pursuing a bachelor's or master's degree in Marketing, Business, Analytics, Data Science, Digital Marketing, or a related field.
• Strong interest in personalization, customer experience, CRM, marketing analytics, customer data, or marketing technology.
• Demonstrated analytical and problem‑solving skills with the ability to organize and interpret data.
• Strong attention to detail and ability to translate complex information into clear documentation and recommendations.
• Excellent interpersonal, verbal, and written communication skills.
• Desire to work in a fast‑paced environment and interact with various levels of leadership.
• Ability to collaborate effectively across multiple teams and disciplines.
• Curiosity, initiative, and a willingness to learn new technologies, tools, and marketing concepts.

REQUIREMENTS

• Bolingbrook, IL hybrid schedule
• Must be a rising Junior or Senior enrolled in an accredited undergraduate university in the summer of 2027.

• Previous work experience and active involvement with on‑campus organizations or activities.
• Strong organizational and time management skills, attention to detail, and sense of urgency.
• Proficiency in Microsoft Excel, PowerPoint, and Word.

The pay range for this position is $15.00 - $0.00 / Hour. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Eligible associates may also earn overtime pay as required by applicable law. Full‑time positions are eligible for paid time off, health, dental, vision, life, and disability benefits. Part‑time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta.

ABOUT

AtUlta Beauty(NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well‑established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full‑service salon in every store featuring—hair, skin, brow, and make‑up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.