Personal Training Manager

Crunch Fitness - Fitness Growth Capital; Westminster (MD); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

Opportunity for advancement

Paid time off

Training & development

Job summary

Crunch Fitness - Fitness Growth Capital is seeking a Personal Training Manager in Westminster, MD to drive participation and retention in paid Personal Training Services. You will lead the front-end selling process, oversee delivery of training services, and own the client journey with a focus on first 90 days.

You’ll manage and coach staff, ensure high-quality programs with scientific rationale, and uphold service standards across the team.

Qualifications

• Knowledge of Personal Training techniques and program design.
• Sales, communication, and rapport building skills.
• Knowledge and command of Crunch programs, like VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
• Ability to adjust and operate all club equipment.
• Experience in coaching/motivating groups.
• Strong leadership, interpersonal and communication skills.
• Able to generate, maintain and demonstrate a friendly, enthusiastic attitude.
• Strong member service focus and professional responses to guests, members and staff.

Responsibilities

• Selling directly by performing at least 50% of all CrunchOne Kickoffs.
• Coaching and guiding trainers on selling techniques.
• Managing schedules and directing resources per KPI data.
• Ensuring execution of the Client Journey, especially first 90 days.
• Delivering high quality programs backed by scientific rationale.
• Administering Personal Training Services including dotFit, tracking, design, and reporting.
• Hire, train, and manage performance of Personal Trainers.
• Conducting meetings to drive performance and plans for improvement.
• Maintain reports and data to clarify business performance.
• Communicate takeaways and improvement plans to General Manager.

Skills

Personal Training techniques

Program design

Sales & relationship building

Crunch programs knowledge

Coach/motivate groups

Leadership & people skills

Customer service focus

Professional demeanor & reliability

Guest/member communication

Education

High School Diploma or GED

Bachelor’s Degree preferred

Current CPR

ACSM/NASM/ACE/IFPA/NFPT etc. certifications (see list)

Tools

None specified

Job description

Benefits

• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Opportunity for advancement
• Paid time off
• Training & development

Job Description Summary

The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.

The Personal Training Manager will achieve these objectives by:

1. Managing and coaching the front‑end selling process of the CrunchOne Kickoff.
2. Managing and coaching the delivery of personal training services.
3. “Owning” the client journey that a customer takes by engaging with our paid programming.

The Personal Training Manager is responsible for communicating and upholding company standards and leading by example. The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.

Job Duties

• Selling directly by performing at least 50% of all CrunchOne Kickoffs.
• Coaching, role playing, and guiding the individual personal trainer direct reports on how to sell.
• Managing schedules and directing resources as informed by the various KPI’s.
• Ensure proper execution and communication of the Client Journey, with emphasis on first 90 days.
• Ensure that all Personal Trainers are delivering high quality programs to their clients backed by a scientific rationale.
• Ensure accurate administration of Personal Training Services including, but not limited to, usage of dotFit program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports.
• Hire, train, and manage the performance of a team of qualified Personal Trainers.
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
• Maintain reports and data for clarity into performance of the business.
• Communicate takeaways and plans for improvement to General Manager.

Qualifications and Skills

• Knowledge of Personal Training techniques and program design.
• Sales, communication, and rapport building skills.
• Knowledge and command of Crunch programs, like VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
• Muscle be able to adjust and operate all club equipment.
• Experience in coaching/motivating groups.
• Strong leadership, interpersonal & communication skills.
• Able to generate, maintain, & demonstrate a friendly, enthusiastic & positive attitude.
• Possesses a strong member service focus.
• Responds professionally to requests and inquiries from guests, members, and staff.

Education

• High School Diploma or GED required.
• Bachelor’s Degree preferred.
• Current CPR.

Certifications (One or more of the following)

• ACSM Certified Personal Trainer.
• ACE Personal Trainer Certification.
• The Cooper Institute Personal Trainer Certification.
• IFPA Personal Fitness Trainer Certification.
• NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist.
• NESTA Personal Fitness Trainer Certification.
• NFPT Personal Trainer Certification.
• NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist.

Experience

• 1-2 Years as a Personal Trainer preferred.
• Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees.
• Preferred: Consultative sales experience.

Physical Requirements

• Ability to work in club office; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members and the public.
• Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds.