Personal Training Manager

Crunch Fitness - Fitness Growth Capital; Sterling (VA); On-site; USD 60,000 - 85,000; Full time

Job summary

Crunch Fitness - Fitness Growth Capital seeks a Personal Training Manager to maximize signups and retention of paid Personal Training Services. You will drive new client acquisition and retention through frontline selling and high-quality program delivery.

You will own the client journey, coach trainers, manage schedules and KPI-driven resources, and uphold company standards in appearance, punctuality, and customer service.

Qualifications

• Knowledge of Personal Training techniques and program design.
• Sales, communication, and rapport-building skills.
• Experience coaching/motivating groups.
• Bachelor's degree preferred; CPR certification current.

Responsibilities

• Sell directly by performing at least 50% of Kickoffs.
• Coach and guide trainers on selling.
• Manage schedules and allocate resources based on KPIs.
• Ensure Client Journey in first 90 days is executed well.
• Ensure PTs deliver high-quality programs backed by science.
• Maintain accurate administration of PT services and progress reports.
• Hire, train, and manage a team of Personal Trainers.
• Review performance with direct reports and plan improvements.
• Maintain reports for clarity on business performance.
• Report takeaways to the General Manager.

Skills

Personal Training techniques

Sales & communication

Crunch program knowledge

Club equipment operation

Group coaching

Leadership & teamwork

Customer service focus

Professional communication

Education

High school diploma

Bachelor's degree preferred

CPR certification

Tools

VFP

dotFit

Datatrak

Crunch U

Styku

Job description

Job Description Summary

The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.

The Personal Training Manager will achieve these objectives by:

1. Managing and coaching the front-end selling process of the CrunchOne Kickoff.
2. Managing and coaching the delivery of personal training services
3. “Owning” the client journey that a customer takes by engaging with our paid programming

The Personal Training Manager is responsible for communicating and upholding company standards and leading by example. The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.

Job Duties

• Selling directly by performing at least 50% of all CrunchOne Kickoffs
• Coaching, role playing, and guiding the individual personal trainer direct reports on how to sell
• Managing schedules and directing resources as informed by the various KPI’s
• Ensure proper execution and communication of the Client Journey, with emphasis on first 90 days.
• Ensure that all Personal Trainers are delivering high quality programs to their clients backed by a scientific rationale
• Ensure accurate administration of Personal Training Services including, but not limited to, usage of dotFit program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports
• Hire, train, and manage the performance of a team of qualified Personal Trainers
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
• Maintain reports and data for clarity into performance of the business
• Communicate takeaways and plans for improvement to General Manager

Qualifications and Skills

• Knowledge of Personal Training techniques and program design
• Sales, communication, and rapport building skills
• Knowledge and command of Crunch programs, like VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
• Muscle be able to adjust and operate all club equipment
• Experience in coaching/motivating groups
• Strong leadership, interpersonal & communication skills
• Able to generate, maintain, & demonstrate a friendly, enthusiastic & positive attitude
• Possesses a strong member service focus
• Responds professionally to requests and inquiries from guests, members, and staff

Education

• High School Diploma or GED required
• Bachelor’s Degree preferred
• Current CPR

Certifications (One or more of the following)

• ACSM Certified Personal Trainer
• ACE Personal Trainer Certification
• The Cooper Institute Personal Trainer Certification
• IFPA Personal Fitness Trainer Certification
• NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
• NESTA Personal Fitness Trainer Certification
• NFPT Personal Trainer Certification
• NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist

Experience

• 1-2 Years as a Personal Trainer preferred
• Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees
• Preferred: Consultative sales experience

Physical Requirements

• Ability to work in club office; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members and the public
• Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds