Personal Training Manager

Crunch Fitness, Primetime Fitness LLC; East Lansing (MI); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Base salary + bonus opportunity + COMM

Guaranteed minimum salary first 60d

Job summary

Crunch Fitness in East Lansing, MI, is seeking a driven Certified Personal Training Manager to oversee the personal training program and develop trainers, ensuring performance goals and brand standards are met. This is a full-time, in-person role.

The role requires a nationally accredited PT certification, CPR/AED, and at least 2 years of PT experience, with availability mornings, evenings, weekends, and some holidays. Base pay plus bonus/commission with guaranteed minimum for first 60 days.

Qualifications

• Must hold a nationally accredited Personal Training Certification.
• CPR/AED certification required.
• At least 2 years of Personal Training experience.
• Availability including mornings, evenings, weekends, and some holidays.

Responsibilities

• Lead, motivate, and manage the personal training team.
• Oversee PT systems, revenue performance, and member satisfaction.
• Develop and manage weekly schedules; ensure Time & Labor records.
• Conduct regular staff meetings to review performance and provide guidance.
• Support Membership Counselors with fitness and supplementation presentations to drive retention.
• Deliver personal training services, including customized fitness programs and lifestyle coaching.
• Build and maintain your own client base through consultations and sessions.

Skills

Leadership

Coaching

Team management

Scheduling

Sales & retention

Education

National PT certification (NASM/ACE/ISSA/ACSM/NSCA)

CPR/AED certification

Job description

Join a team that’s changing lives through fitness!

Crunch Fitness is one of the fastest-growing fitness companies in the industry, and we’re bringing that energy to help grow our market. As we continue to expand, we’re looking for a driven and enthusiastic Certified Personal Training Manager who is ready to inspire, motivate, and guide members toward their health and fitness goals.

This is more than just a job—it’s an opportunity to build a rewarding career while making a real impact in people’s lives and growing alongside a company that’s transforming the fitness industry.

What We Value

• Humility - Willingness to learn and grow
• Respect - For members, teammates, and community
• Commitment - To excellence and follow-through
• Discipline - Staying consistent and accountable
• Coaching - Developing people and empowering success
• People - Putting our members and teams first

If you’re passionate about leading teams, developing trainers, and helping members achieve their fitness goals—and you thrive in a high-energy, results-driven environment,we want to hear from you!

Position Overview

We are seeking a driven and dynamic Certified Personal Training Manager to oversee the daily operations of our personal training program. This role is responsible for leading and developing trainers, ensuring performance goals are met, and upholding brand standards.

Qualification Requirements

• MUST hold a nationally accredited Personal Training Certification (NASM, ACE, ISSA, ACSM, NSCA, or equivalent)
• CPR/AED certification
• MUST have at least 2 years of Personal Training Experience
• MUST be available to work including mornings, evenings, weekends, and occasional holidays?
• Full-time: Monday-Friday, 12:30 PM - 4:30 PM
• Competitive pay structure: base salary + bonus opportunity & commission
• Guaranteed minimum salary for the first 60 days.

Responsibilities

• Lead, motivate, and manage the personal training team.
• Oversee PT systems, revenue performance, and member satisfaction.
• Develop and manage weekly schedules; ensure accurate Time & Labor records.
• Conduct regular meetings with staff to review performance and provide guidance.
• Support Membership Counselors with fitness and supplementation presentations to drive retention.
• Deliver personal training services, including customized fitness programs, nutrition guidance, and lifestyle coaching.
• Build and maintain your own client base through consultations, kickoffs, and training sessions.

Why Join Us?

At Crunch, we’re more than just a gym—we’re a movement. We’re committed to helping people reach their goals while providing career pathways for our team members. As part of our growing team, you’ll gain hands-on experience, access to training and development, and the opportunity to advance in one of the most exciting companies in fitness today.

Work Location

in person

Website: www.primetimefitness.org