Personal Training Director

Crunch Fitness; North Little Rock (AR); On-site; USD 65,000 - 88,000; Full time

Job summary

Crunch Fitness is seeking a Personal Training Director to lead a high-performing fitness team, uphold company standards, and drive revenue and member retention across the club. You will hire, train and develop trainers, ensure staffing and scheduling efficiency, and mentor staff to deliver excellent client service.

The role emphasizes fitness program quality, industry updates, and maintaining Crunch standards while coaching staff for continued success and member engagement.

Qualifications

• Must lead a high-performing fitness team aligned with company values and goals.
• Experience hiring, training and developing Personal Trainers and staff.
• Strong ability to meet revenue and member retention targets.

Responsibilities

• Hire, train and manage performance of qualified Personal Trainers.
• Train & develop Membership staff regarding fitness and supplementation to aid membership retention.
• Lead weekly meetings with direct reports to review performance and provide guidance.
• Manage Personal Trainer schedules within budgeted non-session hours.
• Mediate employee relations matters for fitness staff.
• Discipline staff under supervision as needed.

Skills

Leadership

Staff management

Budgeting

Staff training

Customer service

Tools

dotFIT

ABC/ Datatrak

Crunch-U

VFP

Styku

Job description

Description

The Personal Training Director ensures that the club delivers a fitness experience to all members. Responsible for communicating and upholding company standards and leading by example. Ensure that team members consistently execute the basics in punctuality, dress code compliance, friendliness and cleanliness. Hires, trains and develops a strong team of Personal Trainers. Responsible for the successful attainment of department targets, including revenue and member retention.

Is the point of reference for fitness expertise within the club.

Requirements

STAFFING AND DEVELOPMENT [40% OF TIME]

Maintain a fully engaged and high performing fitness team that aligns with company values and goals. To achieve this objective, the Personal Training Director will:

• Hire develop and manage performance of qualified Personal Trainers
• Train & develop Membership other staff as needed regarding fitness and supplementation presentations, emphasizing the impact of these on membership retention
• Conduct weekly (or as-needed) meetings with direct reports to review performance and offer direction, motivation and guidance toward achieving individual and company goals. Offer career growth and advancement opportunities as warranted
• Manage the Personal Trainer schedule including staying within budgeted non-session hours as submitted to and approved by the General Manger.
• Mediates club employee relations matters for all club fitness employees
• Discipline staff under the guidance of your direct supervisor

FITNESS MANAGEMENT [40% OF TIME]

Ensure that all club members have access to a highly trained and professional fitness staff able to provide fitness counseling, training and programs within Crunch standards. The Personal Training Director is responsible for the successful attainment of fitness and supplement revenue goals. To achieve these objectives the Personal Training Director will:

• Ensure that all Personal Trainers are delivering high quality programs to their clients
• Develop weekly work schedules for fitness staff. Ensure that staff properly records their Time & Labor
• Ensure that staff comply with Time and Labor guidelines, and manage overtime in accordance with company guidelines.
• Provide member service and support related to fitness servicing issues.
• Assist members and encourage their involvement in fitness services.
• Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company with regards to Fitness services and Supplements
• Hire, Train and develop new Personal Trainers
• Regularly train staff on industry updates and teach Personal Trainers to be continually successful and ensure that all clients are trained professionally

SALES AND SERVICE [20% OF TIME: CLUB SPECIFIC]

• Knowledge of Crunch Certified Fitness Program including program software (dotFIT, ABC/ Datatrak, Crunch-U, VFP, Styku, Where applicable). Knowledge of Fitness technique and program design.
• Must be able to adjust and operate all club equipment.
• Experience in coaching/motivating groups.
• Strong Leadership, interpersonal & communication skills.
• Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude.
• Possesses a strong member service focus.
• Responds professionally to requests and inquires from guests, members and staff.