Personal Trainer - Richmond

Anytime-Fitness; Ashland (VA); On-site; USD 42,000 - 62,000; Full time

Job summary

Anytime-Fitness is seeking a dedicated Personal Trainer to help members reach fitness goals through personalized sessions, body scans, and a structured sales approach. You will engage with clients and prospects to grow personal training sales while maintaining a welcoming gym environment.

You will lead group sessions, ensure safe technique, stay current with certifications, and participate in local marketing to boost community presence and member motivation.

Qualifications

• High school diploma or equivalent.
• Bachelor's degree in Kinesiology, Sports Medicine, or related health field preferred, but not required.
• Personal Training Certificate preferred, but not required upon hiring; Certification required post hiring.
• CPR, First Aid and AED certified preferred; Certification is required.
• Sales experience preferred; Self-starter and team player.
• Knowledge of multiple PC software packages such as MSOffice.

Responsibilities

• Follow a structured sales process to drive personal training sales and achieve monthly revenue goals.
• Engage with members and prospects via phone calls and follow-ups to schedule consultations.
• Gain referrals from training clients by building relationships and delivering exceptional service.
• Implement local marketing campaigns with organic social media content to strengthen brand awareness.
• Conduct body scans and fitness consultations to tailor plans and track progress.
• Deliver pre-designed workouts to groups of 1–15 members ensuring safety and engagement.
• Monitor clients during sessions to ensure proper technique and safe use of equipment.
• Perform daily and deep cleaning tasks, maintain equipment, and report maintenance issues.
• Review club performance reports to adjust training strategies and identify trends.
• Attend weekly/monthly meetings and training sessions; lead by example and uphold a professional atmosphere.

Skills

MS Office

Organization

Communication

Multitasking

Leadership

Confidence/Self-starter

Education

High school diploma or equivalent

Bachelor's degree in Kinesiology, Sports Medicine, or related field (preferred)

Personal Training Certificate (preferred; certification post-hiring)

CPR/First Aid/AED certified (preferred; certification required)

Sales experience (preferred)

Tools

MSOffice suite

Job description

JOB SUMMARY:

As a Personal Trainer, you'll be at the heart of helping our members reach their fitness goals. Your role will involve delivering top-notch training sessions, conducting body scans, following a structured sales process, and engaging with clients and prospects to drive personal training sales. You'll also play an important part in maintaining a clean and welcoming environment that fosters a positive, supportive community. With a focus on achieving revenue goals and keeping members motivated, you'll help create a gym experience that is second to none.

DUTIES/RESPONSIBILITIES:

Sales & Growth

• Follow a structured sales process to drive personal training sales and achieve monthly revenue goals.
• Engage with members and prospects through phone calls and follow-ups to schedule consultations and promote personal training services.
• Gain referrals from training clients by building strong relationships and delivering exceptional service.
• Implement local marketing campaigns with organic social media content and reach out to the community, strengthening brand awareness and building local connections.

Member Experience & Retention

• Conduct body scans for members, interpreting results to tailor fitness plans and track progress.
• Conduct fitness consultations to understand members' goals, health history, and fitness levels, and provide personalized training recommendations
• Focus on delivering an exceptional member experience with regular follow-ups to members ensuring they stay motivated and on track to meet their fitness goals.

Training & Support

• Deliver pre-designed workouts to groups of 1-15 members, ensuring each session is effective, safe, and engaging.
• Continuously monitor and assist clients during sessions to ensure proper technique and safe use of equipment.

Club Cleaning & Preventative Maintenance

• Perform daily and deep cleaning tasks, such as sanitizing equipment, dusting all surfaces, caring for floors, maintaining restrooms, and managing trash.
• Regularly check and maintain equipment to keep the club in top shape.
• Report larger maintenance issues to the appropriate team for quick resolution.

Operations & Administrative Tasks

• Review and analyze club performance reports to adjust training strategies and identify trends.
• Stay current with certifications, continuing education, and new industry trends to maintain high-quality training services.

Leadership & Development

• Attend weekly and monthly meetings and training sessions to continue your growth in the role and stay aligned with the club’s goals and company initiatives.
• Lead by example in fostering a supportive, professional atmosphere and providing excellent service to all members.

Requirements

REQUIRED SKILLS/ABILITIES:

• Proficient in MS Office with ability to learn new software.
• Excellent organizational and leadership skills.
• Outstanding communication and interpersonal abilities.
• Ability to prioritize and handle multiple tasks simultaneously.
• Proven ability to lead a team, self-starter.

EDUCATION AND EXPERIENCE:

• High school diploma or equivalent.
• Bachelor's degree in Kinesiology, Sports Medicine, or health-related field preferred, but not required.
• Personal Training Certificate preferred, but not required upon hiring. Certification is required post hiring.
• Reimbursement program available to help you become certified.
• CPR, First Aid and AED certified preferred. Ability to obtain certifications is required.
• Sales experience preferred.
• Self-starter and team player.
• Knowledge of multiple PC software packages such as MSOffice suite.
• Excellent organization, communication, and interpersonal skills.
• Ability to multi-task and prioritize.

WORK ENVIRONMENT:

• Work is a customer facing indoor gym setting with a low to moderate noise level.

TRAVEL REQUIREMENTS:

• Less than 10% on an annual basis.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, see, reach, stoop, kneel.
• Must be able to lift 50 pounds.