Personal Banking Advisor - Broadmoor

lmcu; Caledonia (MI); On-site; USD 42,000 - 60,000; Full time

Job summary

Lake Michigan Credit Union is seeking a Personal Banking Advisor to act as a trusted financial consultant for members, supporting both consumer and business clients with accounts, loans, and related products.

The role emphasizes consultative sales, cross-selling opportunities, accuracy in processing financial transactions, and adherence to regulatory standards, while delivering exceptional member service.

Qualifications

• Michigan Resident Producer Credit Insurance License required for all Michigan-based employees.
• Ability to become registered through NMLS and achieve notary certification.
• Three to five years of similar or related experience, including preparatory experience.
• High school diploma or equivalent (required).

Responsibilities

• Promote member interactions by establishing trust and rapport with members.
• Cross-sell LMCU products such as loans, credit cards, and accounts.
• Process new consumer and business accounts and loans accurately.
• Maintain regulatory compliance and protect member data.
• Assist in branch operations during peak times and training.

Skills

Interpersonal communication

Sales-oriented

Customer service

Problem solving

Strong communication

Education

High school diploma or equivalent

Banking experience preferred

Tools

NMLS registration

Notary certification

Michigan Producer License

Job description

General Information

Primary Location: Broadmoor

Employee Status: Full-Time

Workplace Type: Fully On-Site

Who we are

At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position

LMCU is looking for a Personal Banking Advisor who will serve as a financial consultant and advocate for LMCU's members including both new and existing consumer and business clients. This role focuses on meeting members' financial needs by providing expert guidance, actively cross-selling LMCU products, and delivering exceptional service. Personal Banking Advisors are responsible for setting up new accounts, processing loans, and assisting with a variety of financial products while building long-term relationships with members to help all members achieve their dreams for a lifetime. The role requires strong consultative skills, a commitment to service excellence, and the ability to meet individual and branch goals. This role requires excellent attention to detail, superior verbal and written communication skills and the ability to provide solutions through exceptional critical thinking abilities.

What you’ll do

Member Experience

• Promote strong member interactions by establishing trust and rapport with members, ensuring a personalized and consultative approach to addressing their financial needs.
• Educate and inform members on LMCU products and services that meet their financial goals, identifying opportunities to cross-sell relevant products, such as loans, credit cards, second mortgages, and other banking services.
• Demonstrate critical thinking and problem-solving skills to identify solutions that meet members' needs while mitigating risks to both LMCU and its members.
• Build relationships with members, ensuring high-quality service that encourages member retention and satisfaction.
• Resolve conflicts and de-escalate unfavorable situations, maintaining a high level of professionalism, empathy, and care in every interaction.
• Self-manage prioritization and organization of tasks, ensuring timely follow-ups and ensuring accuracy in all dealings with members.
• Ensure compliance with LMCU's policies and regulatory requirements when processing financial transactions, managing sensitive member data, and maintaining security standards.

Product Promotion/Growth

• Consult with both consumer and business members, demonstrating the ability to accurately process new consumer accounts, loans, credit cards, second mortgages, HSA or IRA accounts, and business account products.
• Actively contribute to branch goals by meeting individual sales and customer service targets, promoting LMCU products that meet the financial needs of members.
• Represent LMCU in the community by participating in sponsored events or on-site business employer group sessions, building brand awareness and promoting LMCU services.
• Identify opportunities to refer members to other LMCU departments, such as Mortgage, Wealth, Premier, Insurance, Treasury, and Commercial services, to enhance member satisfaction and branch growth.

Leadership & Development

• Mentor and coach peers recognizing opportunities to share best practices for referrals, product knowledge, and sales techniques.
• Actively participate in LMCU projects, initiatives, and culture, promoting core values such as PRIDE, I AM LMCU, and upholding LMCU's service standards.
• Adapt to changing branch needs, maintaining composure and effectiveness in a dynamic work environment, and contributing to problem-solving when faced with new challenges.
• Assist in various aspects of branch operations as needed, including processing transactions, handling vault responsibilities, and taking on supervisor duties during Saturday shifts or other peak times.

What you’ll bring

• Three years to five years of similar or related experience, including preparatory experience.
• High school diploma or equivalent (required), with additional coursework or banking experience preferred.
• Michigan Resident Producer Credit Insurance License required for all Michigan-based employees. External candidates without current licensure must successfully complete the licensing examination and provide proof of certification within 90 days of hire.
• Ability to become registered through NMLS and achieve notary certification through the county.
• Strong interpersonal and communication skills to effectively engage with members and provide personalized financial solutions.
• In-depth knowledge of LMCU products and services, with the ability to process consumer and business accounts and loans accurately.
• Proven ability to meet sales targets and contribute to branch goals in a results-driven environment.
• Exceptional problem-solving and conflict resolution skills, with the ability to handle challenging situations calmly and professionally.
• Adaptability and a flexible