Performance Measurement Lead, Yahoo Ads

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Healthcare

401(k) Plan

Education stipends

Flexible hybrid work

Job summary

Yahoo Holdings Inc. is hiring a Performance Measurement Lead to drive adoption of advanced measurement with Yahoo Ads sellers and clients. You will build scalable measurement solutions, translate analytics into strategic recommendations, and collaborate with Sales Leadership, Product, Data Science, and GTM teams.

You will assess client needs, equip sellers with market insights and tools, and develop case studies to support go-to-market positioning for Yahoo Ads products.

Qualifications

• 8+ years in digital advertising measurement or attribution modeling (e.g., Incrementality testing, MMM, MTA).
• 4+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers.
• Deep knowledge of privacy/signal-loss ecosystems (third-party cookies, privacy sandboxes, consent frameworks, clean rooms).
• Ability to synthesize large datasets into executive-ready visuals and GTM narratives.
• Experience using generative AI platforms ( Claude, NotebookLM, Gemini ) to accelerate data synthesis and enablement workflows.

Responsibilities

• Develop and maintain a research menu of custom measurement solutions (incrementality, lift, MTA) aligned to client KPIs.
• Translate findings into strategic media optimization recommendations (bid, budget, audience, creative, channel mix).
• Integrate AI tools into measurement workflows to analyze signals and draft case studies.
• Identify and implement automated AI-driven efficiencies across reporting, deck generation, and sales enablement.
• Develop and manage relationships with external research providers for seamless solutions.
• Partner with Sales Leadership, Product, Data Science, and GTM to drive adoption and education.
• Iterate on research efficacy by incorporating field feedback into best practices.
• Analyze diverse datasets and distill findings into visual, compelling results.

Skills

Executive influence

Client-facing

Analytical thinking

Project management

Generative AI usage

Tools

SQL

Tableau

Looker

DSP/SSP reporting

Job description

A Little About Us

The Yahoo Ads Performance Measurement team bridges complex data science, ad tech product architecture, and commercial sales strategy. We empower advertisers and internal account teams to quantify the true incremental value of their media investments across Yahoo's omni-channel ecosystem. Operating at the forefront of digital advertising identity and privacy shifts, we develop scalable, actionable measurement frameworks that drive client confidence and revenue growth.

A Little About You

We are seeking a Performance Measurement Lead to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. In this role, you will work to build and scale advanced measurement adoption by working with Yahoo Ads sellers and clients. You will influence executive business stakeholders and cross-functional teams to build and deliver the go-to-market plan for advanced measurement.

Additionally, you will assess the needs, opportunities, and gaps our clients experience, equip sellers with the knowledge, resources, market insights and tools needed to drive success and adoption, and work to develop case studies that complement our go-to-market positioning and client vertical narratives for Yahoo Ads' suite of products.

A strong analytical background, communication and problem-solving skills, plus a solid understanding of digital advertising are essential.

Responsibilities

• Develop and maintain a comprehensive research menu of custom measurement solutions-including incrementality, conversion lift, multi-touch attribution (MTA), and in-flight optimization-tailored to client objectives and business KPIs.
• Translate analytical findings into strategic media optimization recommendations (bid, budget, audience, creative, and channel mix) grounded in incremental ROAS, CPA, and business outcomes.
• Integrate enterprise AI tools (e.g., Claude) into measurement workflows to rapidly analyze disparate performance signals, generate client vertical narratives, and produce initial case study drafts.
• Identify and implement automated, AI-driven efficiencies across repetitive reporting, deck generation, and sales enablement requests to scale team bandwidth.
• Develop and manage relationships with external research providers to ensure seamless execution and integration of solutions that support client objectives
• Partner cross-functionally with Sales Leadership, Product, Data Science, and GTM teams to champion advanced measurement adoption and educate internal teams.
• Continuously monitor and iterate on research efficacy, translating feedback from the field into repeatable measurement best practices.
• Analyze diverse datasets & distill findings into actionable insights; communicate results via compelling visuals, presentations, and case studies

Basic Qualifications

• 8+ years of experience in digital advertising measurement, performance marketing analytics, or attribution modeling (e.g., Incrementality testing, MMM, MTA, and aggregated measurement).
• 4+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers
• Deep knowledge of the modern privacy and signal-loss ecosystem (e.g., third-party cookie deprecation, privacy sandboxes, consent frameworks, clean rooms, and modeled data solutions).
• Demonstrated ability to synthesize diverse, high-volume datasets into clear, executive-ready visualizations and strategic GTM narratives.
• Demonstrated experience utilizing generative AI platforms (e.g., Claude, NotebookLM, Gemini) to accelerate data synthesis, streamline deck preparation, or build automated enablement workflows.
• Proven project management track record directing multi-stakeholder initiatives across technical and business functions.

Preferred Qualifications

• Experience designing structured prompt workflows or lightweight custom GPTs/assistants
• Familiarity with SQL, data visualization tools (e.g., Tableau, Looker), and ad tech DSP/SSP reporting infrastructures.
• Experience navigating third-party measurement vendor procurement, methodology evaluation, and contract onboarding.

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Additional Information

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.

Work Environment

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Equal Opportunity

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call +1.866.772.3182 . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

Compensation & Benefits

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.