Performance Marketing Manager, Paid Search

Uber; San Francisco (CA); On-site; USD 159,000 - 177,000; Full time

Benefits offered by this job

Bonus program

Equity award

401(k) plan

Benefits

Job summary

Uber is seeking a Senior Performance Marketing Manager to lead the Earner team within Paid Search, driving growth across global markets. You will own advanced bidding strategies, run large-scale experiments, and mentor a team of three channel managers to optimize SEM, UAC, and DemandGen programs.

The ideal candidate combines deep paid search expertise with rigorous analytics, navigates ambiguity, and partners with Product, Data Science, Analytics, Engineering, and Creative to deliver scalable

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or a related field.
• Deep understanding of advanced bidding methodologies.
• Strong knowledge of incrementality testing, experiment design, statistical significance, and performance measurement.
• Extensive experience running CRO testing programs at scale (creatives, messaging, landing pages, and conversion funnels).
• 7+ years of experience managing large-scale performance marketing programs for high-growth tech businesses.
• Proven expertise in paid search strategy and campaign optimization.
• Strong analytical and quantitative skills with large data sets.
• Ability to manage multiple projects in a dynamic environment.

Responsibilities

• Own and scale Earner programs across SEM, UAC, DemandGen to drive acquisition and growth.
• Lead and develop a team of three channel managers.
• Set and execute the overall Earner strategy.
• Design, execute, and analyze large-scale bidding experiments to improve efficiency and performance.
• Develop advanced bidding frameworks beyond platform automation.
• Lead testing across creatives, messaging, landing pages, and funnels.
• Build measurement frameworks and experimentation roadmaps.
• Manage multiple high-impact initiatives with shifting priorities.
• Identify opportunities and execute projects with minimal oversight.
• Partner with Product, Data Science, Analytics, Engineering, and Creative teams.
• Leverage AI and automation to improve workflows.
• Translate performance data into actionable recommendations for senior stakeholders.

Skills

Advanced bidding

Incrementality testing

Experiment design

Statistical significance

CRO testing

Campaign optimization

Paid search strategy

Data analysis

Cross-functional

Education

Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or related field

Job description

About The Role

Uber is seeking a highly strategic and technically sophisticated Senior Performance Marketing Manager to lead our Earner team within the Paid Search organization, who can lead a team of highly talented individuals and run initiatives across global markets. This role will be responsible for driving growth through advanced bidding strategies, large-scale experimentation, and continuous optimization across search platforms, while further developing and mentoring the team.

About The Role

Uber is seeking a highly strategic and technically sophisticated Senior Performance Marketing Manager to lead our Earner team within the Paid Search organization, who can lead a team of highly talented individuals and run initiatives across global markets. This role will be responsible for driving growth through advanced bidding strategies, large-scale experimentation, and continuous optimization across search platforms, while further developing and mentoring the team.

The ideal candidate combines deep expertise in paid search with strong analytical rigor, operational excellence, and a proven ability to independently lead complex projects in a fast-paced environment. This individual should be comfortable navigating ambiguity, managing multiple priorities simultaneously, and partnering cross-functionally to unlock incremental growth.

Responsibilities

• Own and scale Earner programs across major paid search platforms (SEM, UAC, DemandGen), driving earner acquisition and business growth.
• Lead and develop a team of currently three channel managers.
• Be forward thinking and set and execute the overall Earner strategy going forward.
• Design, execute, and analyze large-scale bidding experiments to improve efficiency, volume, and overall campaign performance.
• Develop advanced bidding frameworks that extend beyond platform-native automation and Smart Bidding capabilities.
• Lead rigorous testing programs across ad creatives, messaging, landing pages, and conversion funnels to drive incremental performance improvements.
• Build measurement frameworks and experimentation roadmaps to evaluate marketing effectiveness and business impact.
• Manage multiple high-impact initiatives simultaneously while adapting to changing business priorities.
• Independently identify opportunities, develop recommendations, and execute projects with minimal oversight.
• Partner closely with Product, Data Science, Analytics, Engineering, and Creative teams to develop scalable growth solutions.
• Leverage AI and automation technologies to improve campaign management workflows, reporting, optimization, and operational efficiency.
• Translate complex performance data into actionable business recommendations for senior stakeholders.

Basic Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or a related field.
• Deep understanding of advanced bidding methodologies.
• Strong knowledge of incrementality testing, experiment design, statistical significance, and performance measurement.
• Extensive experience running creative, messaging, landing page, and conversion rate optimization (CRO) testing programs at scale.
• 7+ years of experience managing large-scale performance marketing channel programs for high-growth consumer or technology businesses.
• Demonstrated expertise in paid search strategy, campaign management, and performance optimization.
• Strong analytical and quantitative skills with experience interpreting large datasets and experimentation results.
• Proven experience managing multiple projects simultaneously in a dynamic environment.

Preferred Qualifications

• Hands-on experience building AI-powered tools, workflow automations, or machine learning-driven solutions to improve marketing operations and performance.
• Excellent communication skills with the ability to influence cross-functional stakeholders and executive audiences.

For New York City, NY-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.