Performance Marketing Manager

Mirage; New York (NY); Presencial; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental and vision plans

401K with employer match

Commuter benefits

Catered lunches

Dinner stipend

Grubhub subscription

Wellness perks

Team offsites

Generous PTO

Descripción de la vacante

Mirage in New York City is seeking a Performance Marketer to scale our user acquisition across paid channels. This role blends strategy and hands-on execution, owning planning, launching, and optimization for mobile and web campaigns.

You will work closely with creative teams and analytics to drive sustainable growth in a fast-moving startup. In-person, at our NYC HQ in Union Square, you’ll lead campaigns, explore emerging channels, run A/B tests, and deliver regular performance reports.

Formación

• 4+ years in performance or growth marketing across paid social channels.
• Experience with Meta and TikTok ads.
• Strong measurement and attribution capabilities.
• Ability to work with data and derive insights.

Responsabilidades

• Lead user acquisition campaigns with scalable growth.
• Support day-to-day management of paid channels with deep expertise in Meta ads.
• Identify and test emerging channels to expand acquisition footprint.
• Execute campaign builds, bid adjustments, and optimizations to improve CAC, LTV, ROAS.
• Monitor performance, surface insights, and flag issues.
• Drive experimentation with A/B tests across creative and setups.
• Prepare regular performance reports and inform optimization decisions.

Conocimientos

Performance marketing

Growth marketing

Meta ads

TikTok ads

A/B testing

Data-driven

Herramientas

Facebook Ads Manager

TikTok Ads Manager

Google Analytics

Descripción del empleo

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work

• Captions — Our flagship creative workspace
• Tesseract — Our professional video engine for AI agents
• Research — The foundation models we build in-house
• Updates — The latest from Mirage
• TechCrunch, Forbes, Fast Company — Press

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)

Description

We’re looking for a Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.

You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.

Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.

Key Responsibilities

• Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
• Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
• Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
• Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
• Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
• Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
• Prepare regular performance reports and contribute insights that inform optimization decisions and future investment

Preferred Qualifications

• Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
• Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
• Solid understanding of conversion tracking across mobile and web platforms.
• Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.