Performance Marketing Manager

Coram; Elkhart (IN); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Employer-paid benefits

Flexible PTO & holidays

401(k) options

Early-stage equity

Referral bonuses

Team dinners/off-sites

Apple devices & tools

Job summary

Coram AI is hiring a Performance Marketing Manager to drive demand generation for a fast-growing AI-powered platform. You will own day-to-day campaign execution, optimize performance, analyze funnel data, and partner with cross-functional teams to turn insights into scalable results.

The role emphasizes hands-on campaign management, experimentation, and using AI to automate repetitive tasks, with onsite work five days a week in a dynamic, mission-driven environment.

Qualifications

• 5–7 years of experience in performance marketing, growth marketing, or demand generation in B2B SaaS or fast-growing startups.
• Experience with Google Ads and familiarity with Microsoft Ads, LinkedIn Ads, Meta Ads, and other paid channels.
• Strong analytical skills connecting campaign performance to pipeline and revenue.
• Experience with GA4, GTM, conversion tracking, attribution, and CRM reporting.
• Practical experience using LLMs and AI tools for creative development, copywriting, research, analysis, and optimization.
• Strong copywriting and creative judgment; capable of resonating with audiences.
• Experience running structured tests across messaging, creative, audiences, landing pages, and strategies.
• Strong project management; able to juggle multiple priorities and cross-functional work.
• Experience managing freelancers, agencies, or external partners.
• Bias towards action; fast, ownership-driven, iterative.
• Curious, data-driven, and proactive in automating and scaling workflows.
• Ability to work onsite 5 days a week.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, Microsoft, LinkedIn, Meta, YouTube, and emerging channels.
• Own campaign execution across keywords, audiences, bidding, budgets, copy, creative, landing pages, and tracking.
• Connect performance across the funnel from search to revenue.
• Analyze data to identify gaps and turn insights into actions that improve efficiency.
• Write ad copy, develop creative briefs, and collaborate with designers, writers, and developers.
• Run structured experiments across messaging, audiences, creative, landing pages, and offers.
• Manage projects from brief to launch, with timelines and quality checks.
• Build AI-powered workflows to automate repetitive tasks and speed iteration.
• Use AI for research, data analysis, reporting, copy, and optimization.
• Collaborate with marketing operations to improve tracking and data quality.
• Stay focused on pipeline, revenue, and business outcomes.

Skills

Performance marketing

Growth marketing

Demand generation

B2B SaaS

Campaign management

Google Ads

Analytical skills

Copywriting

Project management

AI tools for marketing

Tools

GA4

Google Tag Manager

CRM reporting

A/B testing tools

AI marketing tools

Job description

At Coram AI, we’re reimagining video security for the modern world. Our cloud-native platform uses computer vision and AI to help businesses stay safe, make smarter decisions, and move faster; from real-time alerts to seamless clip sharing and multi-site visibility.

You’ll be joining an ambitious, fast-moving team that values clarity, craftsmanship, and impact. Every person here has a voice, ships meaningful work, and helps shape how AI can make the world safer and more connected.

The role:

We're hiring a Performance Marketing Manager to help execute and scale Coram's demand generation programs. We're looking for someone who is hands-on, moves fast, takes ownership, and knows how to turn ideas into campaigns that drive pipeline and revenue.

You'll work closely with our Demand Generation Lead on strategy while owning day-to-day campaign execution, optimization, reporting, and cross-functional projects. This is a role for someone who likes being in the details, launching campaigns, digging into performance, testing new ideas, and finding ways to use AI and automation to move faster and get better results.

Responsibilities:

• Plan, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, and emerging channels.

• Own campaign execution across keywords, audiences, bidding, budgets, copy, creative, landing pages, and conversion tracking.

• Connect performance across the full funnel, from search query and lead through opportunity, pipeline, and revenue.

• Analyze campaign and funnel data, identify performance gaps, and turn insights into clear actions that improve efficiency and results.

• Write ad copy, develop creative briefs, and partner with designers, writers, developers, freelancers, and other teams to bring campaigns to life.

• Run structured experiments across messaging, audiences, creative, landing pages, offers, and campaign strategies.

• Manage projects from brief through launch, owning timelines, dependencies, quality checks, and follow-through.

• Build AI-powered workflows that automate repetitive work and allow the marketing team to execute and iterate faster.

• Use AI for research, data analysis, reporting, copy development, creative ideation, and campaign optimization.

• Partner with marketing operations and technical teams to improve tracking, attribution, workflows, and data quality.

• Stay focused on the metrics that matter, pipeline, revenue, and business outcomes—not vanity metrics.

Skills and qualifications:

• 5-7 years of experience in performance marketing, growth marketing, or demand generation, ideally within B2B SaaS or a fast-growing startup

• Strong hands-on experience with Google Ads and working knowledge of Microsoft Ads, LinkedIn Ads, Meta Ads, and other paid acquisition channels

• Strong analytical skills with the ability to connect campaign performance to opportunities, pipeline, and revenue

• Experience with GA4, Google Tag Manager, conversion tracking, attribution, and CRM reporting

• Practical experience using LLMs and AI tools for creative development, copywriting, research, analysis, and campaign optimization

• Strong copywriting skills and creative judgment, with the ability to recognize what will resonate with an audience

• Experience running structured tests across messaging, creative, audiences, landing pages, and campaign strategies

• Strong project management skills and the ability to manage multiple priorities and cross-functional projects without constant supervision

• Experience managing and collaborating with freelancers, agencies, or external partners

• A bias toward action, you move quickly, take ownership, follow through, and are comfortable figuring things out as you go

• Curious and resourceful, with a willingness to dig deeply into data to understand what's working and what isn't

• Always looking for opportunities to automate, simplify, and scale how work gets done

• Ability to work 5 days a week onsite

What we offer:

• 100% Employer-paid medical, dental, vision, and base life insurance

• Flexible paid time off and 10 paid holidays

• 401(k) with both Traditional and Roth options

• Early-stage equity in a rapidly growing company

• Referral bonuses

• Daily team dinners and regular team off-sites

• The latest Apple products and unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly, etc.)

We're on a mission to transform a $50B+ legacy industry by bringing the power of cutting-edge multimodal LLMs and computer vision to real-world security and operations. From firearm detection to intelligent access control, our AI-native platform turns every camera and sensor into a smart system that enhances safety, efficiency, and awareness.

Founded by Ashesh Jain (ex-Lyft Level 5, PhD Cornell) and Peter Ondruska (ex-Lyft, PhD Oxford), Coram AI is backed by Ansa Capital, Battery Ventures, Mosaic, 8VC and Up Partners, have raised over $65M, and were named to the CB Insights AI 100 as one of the most promising AI companies in the world. If you're excited to work on mission-critical AI that makes an impact in the real world, we’d love to meet you.