Performance Marketing Lead (Google Ads)

Viktor; Warsaw (IN); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Viktor is building an AI-native performance engine and is seeking a Senior Google Ads/ Paid Search Lead. You will own the Google Ads program end-to-end, from structure and keywords to PMax and YouTube, while partnering with the Head of Performance Marketing to align budgets and priorities.

You will work with a high-skill Google Specialist and implement rigorous measurement, experimentation, and attribution. Expect a fast-paced, hands-on role focused on pipeline and CAC as primary metrics.

Qualifications

• 4–8 years of paid search experience with Google Ads for B2B SaaS or AI.
• Direct media buyer at scale with $1M+/month spend ownership.
• GA4/pixel implementation, enhanced and offline conversions.
• Holistic view of user journey from ad to signup to paying.
• Documented experimentation cadence and wins from prior roles.

Responsibilities

• Own Google Ads end-to-end: structure, keywords, match types, negatives, PMax assets, and YouTube placements.
• Run landing page tests and optimize post-click conversions; consider Quality Score impacts.
• Set weekly experiments with clear hypotheses and publish results.
• Own measurement and attribution, including enhanced/offline conversions.
• Build keyword, audience, and asset library; supervise Google Specialist.
• Collaborate with Head of Performance Marketing on budget/prioritization.
• Report spend and CAC weekly with data-driven insights.

Skills

Google Ads

Paid search

B2B SaaS

GA4 tracking

Conversion optimization

Experimentation

Team leadership

Budget management

Tools

Google Ads

YouTube Ads

PMax

Job description

The Short Version

You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack - strategy, keyword and audience structure, budget, performance. You've built this machine before, at scale. Now you build it again - with better tools, more budget discipline, and no legacy to work around.

What's Actually Going On Here

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end, no agency layer. You'll also manage the Google Specialist: you set the playbook and the bar, they run the account with you.

Day-1 operator. Day-180 architect of how Viktor runs Google, using AI tooling to compound your output.

What You'll Actually Do

• Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

• Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job.

• Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.

• Own measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.

• Build the keyword, audience, and asset library. The playbook compounds.

• Manage the Google Specialist. Set direction, review the work, level them up.

• Partner with the Head of Performance Marketing on budget and prioritization. Push back when Google isn't the right channel for a goal.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

The Bar

You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.

How You'll Know It's Working

30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google is a predictable, scaling channel with a documented playbook and a hiring rubric for the next seat.

Who You Are

• 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.

• Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform - not through an agency - with serious media spend ($1M+/month). You owned the spend and the outcome.

• Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization.

• You think about the whole conversion path. Ad to landing page to signup to paying.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• AI-native daily workflow. Claude and similar tools are core to how you work.

• You've leveled people up before. You can take a sharp 1-2 year operator and make them dangerous.

• You raise the bar. Your playbook becomes the house playbook.

Why This Role Is Different

• No agency layer. You own the account.

• The Head of Performance Marketing and the co‑founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Even Better If

• You've scaled paid search from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned landing page experimentation alongside the ad account.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.

We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Why Viktor

We're one of the fastest‑growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.

Compensation

Top‑of‑the‑market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.