Performance Marketing Intern

Babbel; United States; On-site; USD 25,000 - 36,000; Full time

Benefits offered by this job

30 vacation days (approximate)

Flexible working hours

BVG card or Swapfiets bike

Jobbatical and Sabbatical options

Learning opportunities budget

Visa and relocation assistance

Babbel Live access

Berlin office environment

Involvement in diversity communities

Job summary

Babbel in New York City is seeking a Performance Marketing Intern to join our NYC team. You’ll help run paid ad campaigns, measure results, and learn what to test next.

You’ll work with experienced marketers across channels, build reports on spend, installs, and subscriptions, and gain hands-on experience in a real subscription business. Start date in October, internship for six months.

Qualifications

• Currently enrolled in or recently graduated from a college or university program.
• Marketing, business, or data-related majors are a plus.
• Organised and able to juggle multiple tasks.
• Curiosity and a real interest in learning.
• Clear writing and verbal communication.
• Enjoy working with numbers; comfortable in Excel or Google Sheets.
• Bonus: experience with ad platforms, analytics tools, or subscription businesses.

Responsibilities

• Help run paid ad campaigns across search, app, social, and display.
• Set up campaigns, monitor performance, and manage budgets.
• Build regular performance reports tracking spend, installs, subscriptions, and cost per new subscriber.
• Analyze data to spot what works and suggest what to test next.
• Study our ads and competitors to identify hooks, messages, and formats.
• Run tests on ad copy, creative, landing pages, and audiences.
• Collaborate with Creative, Analytics, Product, and Martech teams.

Skills

Curiosity

Written and verbal communication

Numerical skills / Excel

Familiarity with ad platforms

Education

Currently enrolled in college or recent graduate

Tools

Google Sheets

Excel

Job description

• Want to learn how a subscription app really grows? Babbel is looking for a Performance Marketing Intern to join our New York City team


• You’ll help run paid ad campaigns, see what’s working, and help decide what we test next


• You’ll work alongside experienced marketers and get hands‑on with the tools and numbers behind paid growth. This is a great start for someone who is looking for a career in marketing!


• Performance marketing means paid ads where we can measure the results, so we know exactly what each ad brings in. You’ll join the team that runs these ads for Babbel across search, app, social, and display. You’ll see a campaign from the first idea to launch to results, and learn how we decide what to keep, change, or stop. Which channels you focus on may shift based on what the team needs


• Start Date: October (or earlier)


• Internship Duration: 6 months


• Help run paid ad campaigns across search, app, social, and display: get them set up, check everything is working, and keep an eye on budgets


• Build regular performance reports and track the numbers that matter, like spend, installs, subscriptions, and the cost of winning each new subscriber


• Dig into the data to spot what’s working and what isn’t, then suggest what to try next


• Study our ads and our competitors’ ads to find the hooks, messages, and formats that get people to sign up


• Help run tests on ad copy, creative, landing pages, and audiences, and write up what we learned


• Work with teams across Creative, Analytics, Product, and Martech


• What You’ll Gain:


• Hands‑on experience running paid campaigns at a real subscription business


• Practical training in the core skills of performance marketing: testing, reading data, and improving results


• Mentorship from experienced marketers on the team


• Work you can talk about in future interviews, and a stronger resume


• At Babbel, we create products that help people connect across cultures through language. As an intern, you’ll be part of that mission and see how your work helps real people start learning


• You’re curious about how paid marketing works, whether that’s performance marketing, digital ads, user acquisition, growth, or mediaCurrently enrolled in, or recently graduated from, a college or university program. Marketing, business, or data-related majors are a plusYou’re organized and can juggle a few things at onceDon’t meet every point? We care most about curiosity and a real interest in learningYou communicate clearly, in writing and in conversationYou like numbers and feel comfortable in Excel or Google SheetsBonus, but not required: experience with ad platforms, analytics tools, or subscription businessesYou Might Be a Great Fit If:

Benefits

• 30 vacation days and flexible working hours


• BVG card or Swapfiets bike


• Jobbatical and Sabbatical options


• Many internal & external learning opportunities to choose from


• A yearly Learning & Development budget


• Visa and relocation assistance


• Full access to Babbel & Babbel Live classes


• Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap room


• Various internal communities to be part of including the Femgineers, DEI Ambassadors, Accessibility & Disability Group and more