Performance Creative Strategy Lead, Paid Media

Suno; Los Angeles (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Company Equity Package

401(k) with 3% Employer Match & Roth 4

Medical, Dental, & Vision Insurance (P

11 Paid Holidays + Unlimited PTO & S

16 Weeks of Paid Parental Leave

Creative Education Stipend

Generous Commuter Allowance

In-Office Lunch (5 days per week)

Job summary

Suno in Los Angeles, CA, is building the world’s first accessible AI-powered entertainment platform that lets millions create music. The Creative Strategy Lead will own the performance marketing strategy, define audiences, and guide a team of creatives across UGC, AI, and brand work, with autonomy to shape growth.

You’ll collaborate with paid media, data science, and production to turn insights into scalable campaigns, while driving audience research and go-to-market alignment.

Qualifications

• 8+ years in creative strategy with deep roots in performance marketing.
• Experience with paid social creative strategy that drove subscriptions and conversions.
• Experience leading creative strategists and bridging between creative and paid media teams.
• Strong, clear communication explaining how a strategy is built and why.

Responsibilities

• Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the roadmap and testing plan.
• Build a persona playbook for each audience and keep it current as results come in.
• Lead the loop from creative analysis to insight to strategy with paid media and data science partners.
• Drive audience research, customer conversations, and competitive intel to expand reach and identify new audiences worth pursuing.
• Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner.

Skills

Creative strategy

Performance marketing

Paid social

Team leadership

Communication

Audience research

UGC/AI/Brand

Job description

About Suno

We're building the world's first creative entertainment platform, where the entire world can feel the joy and fulfillment of making music. Music is for everyone: Our users include everyone from grandmothers creating songs for their loved ones, to Grammy winners using Suno Studio, our power tool, to make the most popular hits in the world.

Building the future of entertainment requires ambition. The pace is fast, the problems are hard, and the work demands ownership and intensity. For the right people, it’s incredibly rewarding: a chance to shape a new medium, work with a small team that cares deeply about quality, make music, drink too much coffee, and build something that millions of people use to express themselves in ways that were never before possible.

Suno is the fastest growing consumer entertainment company and the leader in AI music. We are backed by leading investors including Bond Capital, Menlo Ventures, Lightspeed Venture Partners, IVP, Forerunner, Union Square Ventures, Alkeon, Quiet, Matrix Partners, Schroders Capital and, NVentures (venture arm of NVIDIA).

Founded in 2023 by Harvard alumni with a shared passion for music, Suno has quickly grown to 250 employees while empowering more than 100 million people to create original songs. In 2026, we raised a $400 million Series D at a $5.4 billion valuation to continue building innovative products that amplify creativity and imagination.

About the Role

Suno is changing who gets to make music, and this role helps bring that to millions of new people. As Creative Strategy Lead, you'll own the creative strategy behind our performance marketing: which audiences we reach, what resonates with each, and how every ad makes us smarter. You'll lead a team of creative specialists, work hand-in-hand with paid media, data science, and production, and build the playbook for how we grow, with full autonomy to shape it.

Listen to the song we made about it: https://suno.com/s/wSfvXxWs5tF0RkeL

What You’ll Do

• Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it

• Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in

• Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance

• Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching

• Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner

• Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment

What You’ll Need

• 8+ years in creative strategy, with deep roots in performance marketing

• A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to

• Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans

• Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams

• A sharp, clear communicator who can explain exactly how a strategy is built and why

• Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to

• Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience

Additional Notes

• Applicants must be eligible to work in the US.

• This role requires working onsite at one of our offices.

Perks & Benefits for Full-Time Employees

• Company Equity Package

• 401(k) with 3% Employer Match & Roth 401(k)

• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)

• 11 Paid Holidays + Unlimited PTO & Sick Time

• 16 Weeks of Paid Parental Leave

• Creative Education Stipend

• Generous Commuter Allowance

• In-Office Lunch (5 days per week)

Compensation

$150,000–$200,000 base salary (before equity)

Suno is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the Massachusetts Fair Chance in Employment Act, NYC Fair Chance Act, LA City Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.