Performance Ad Designer

Pique; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Pique is seeking a designer focused on paid social ads to fuel performance marketing across Meta, TikTok, and other paid channels. You will own ads from brief to launch, using AI tools and motion to deliver premium, scroll-stopping creatives.

You’ll work directly with the founder and senior leadership in a fast-paced, owning culture. If your portfolio is not strong in paid ads with measurable results, this role may not fit.

Qualifications

• Portfolio of paid social ads with performance results and the ability to explain win factors.
• Experience creating AI-driven ads and using tools like Midjourney, Firefly, Runway or Kling.
• 4+ years in design, with 3+ years for paid social ads for DTC brands.
• Deep knowledge of Meta and TikTok ad formats, placements, and safe zones.
• Ability to design across polished premium to native/UGC styles.
• Experience in skincare or wellness ads is a strong plus.
• Proficient in Figma and Adobe CC; motion via After Effects or Premiere.
• Animated ads and short-form video in portfolio a plus.
• Fast, high-quality weekly output with clean files.
• Proven track record of expanding responsibilities with references.

Responsibilities

• Design static and animated ads for Meta and TikTok with a strong hook and clear message.
• Create launch-ready formats: reviews, comparisons, founder formats, education, native/UGC.
• Write/edit on-image headlines and copy; ensure design and text synergy.
• Collaborate with performance creatives and media buyers; iterate from results.

Skills

Paid social ads design

AI workflows

Performance analysis

Portfolio storytelling

Fast production velocity

Education

Bachelor's in design or related field

Tools

Figma

Adobe Creative Suite

After Effects

Premiere

Job description

Pique is a category-defining wellness company that operates at the leading edge of performance branding. Our products are grounded in science and nature, our brand is driven by mission and emotion, and our culture is shaped by high performance and individual agency.

Position Overview

We are hiring a designer whose whole job is ads: the static and animated ads that bring Pique new customers on Meta, TikTok and our other paid channels. You already build ads with AI every day. You will be measured on how your ads perform in market, how many you ship each week, and whether every one of them looks unmistakably premium.

You take briefs and loose concepts to finished, launch-ready ads: hook, layout, on-image copy, imagery, motion, every placement size and the variations we test. You have full license to reframe a brief into a stronger ad format, so long as the concept and key message hold. You work with performance creative on what to make, read the results with them every week, and hand finished files to our media buyer.

You will work directly with our founder and CEO and senior leadership as one close-knit team: short decision loops and real ownership. If your portfolio is mostly brand identity, packaging or editorial layouts, or you can't tell us which of your ads won and why, this is not the role.

Responsibilities

Design Ads That Stop the Scroll

• Design static ads for Meta feed, Stories and Reels and for TikTok, built for the first second: a clear hook, one message and an unmistakable product.
• Launch every concept with real format range: reviews and testimonials, comparisons, founder and expert formats, ingredient education, native and UGC-style, and offers. Never one template with new headlines.
• Write and edit on-image headlines and copy for length and punch; the words are part of the design.
• Push every execution away from text over a studio product shot toward a format that stops the scroll.

Lead with AI and Motion

• Build AI into your weekly production: generated scenes and backgrounds, image-to-video, retouching and fast versioning across sizes.
• Turn winning statics into animated and short video versions so each concept can run in every placement.
• Test new image and video tools as they launch, share what works with the creative team, and hold AI-assisted work to the same premium bar.

Iterate on Performance

• Review results every week with performance creative, ad by ad: hook rate, click-through rate and new-customer cost. Turn them into the next round.
• Build variations that test one thing at a time (hook, visual, headline or format) so we learn what actually moved the result.
• Keep a running swipe file of competitor and category ads, and bring ideas worth testing every week.

Ship Launch-Ready Files, Fast

• Deliver complete, correctly named files in every placement size, with safe zones respected, ready to upload with no rework.
• Apply Pique's brand system so every ad reads as premium wellness at a glance, native formats included.
• Follow product claims guidelines exactly; never invent or overstate a benefit.

Requirements

• First and foremost: a portfolio of paid social ads that performed, and the ability to explain why each one won.
• Must have: AI workflows already in your production, with ads you made using tools like Midjourney, Firefly, Runway or Kling.
• 4+ years of design, with at least three years designing paid social ads for DTC brands, in-house or at a performance creative agency.
• Deep fluency in Meta and TikTok ad formats, placements, aspect ratios and safe zones, and comfort reading results in Ads Manager.
• Range across ad styles, from polished premium to native and UGC-style, that look nothing alike.
• Premium visual taste: beauty, skincare or wellness ads are a strong plus.
• Expert in Figma and Adobe Creative Suite; After Effects or Premiere for motion and short edits.
• Plus: animated ads and short-form video edits in your portfolio.
• Speed with polish: high weekly volume without sloppy files.
• A track record of growing scope: promotions or bigger roles at each step, with measurable results in every one, and references from managers who would hire you again.
• Ability to receive and deliver radical candor — non-negotiable.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence