Parts Marketing Analyst

CLARK Material Handling Company; Flower Mound, Northern (TX, KY); On-site; USD 65,000 - 90,000; Full time

Job summary

CLARK Material Handling Company seeks an Aftermarket Parts Marketing Analyst to identify and develop sales and marketing opportunities for long-term aftermarket parts growth. You will gather data, analyze results, and formulate action plans to improve current and future initiatives.

The role focuses on creating programs, coordinating incentive offerings, benchmarking pricing, and presenting insights to management.

Qualifications

• BA or BS in Business, Marketing or Economics or equivalent experience preferred.
• Must have prior experience managing and/or selling aftermarket parts commodities; knowledge of CLARK and competitor aftermarket parts is a plus.
• Must be a problem solver with a proven track record of growing parts market share in forklift or related industry.
• Must be able to establish and maintain dealer account confidence.
• Proficient in Microsoft Office; extensive use of Excel and PowerPoint expected.
• Must be able to learn, understand and identify issues preventing dealers from buying or selling our parts and deliver solutions.

Responsibilities

• Create and manage new aftermarket parts sales program offerings; identify and implement enhancements to existing programs leveraging market and dealer feedback.
• Define, plan and lead the implementation, coordination, and execution of all parts marketing activities including incentive and promotional programs/offerings.
• Benchmark, report and recommend market pricing/localization for various product types and commodities to maximize parts sales margins.
• Prepare & present reports, analyses, trends and queries on program results to Management.
• Identify complementary product lines or expansion opportunities within marketing strategies.
• Meet with vendors/suppliers to improve processes and gain program feedback.
• Provide dealer support for wholesale promotion programs.
• Support ARSMs in implementing labeling, packaging strategies for CLARK OEM and all parts programs.
• Track competitive activity to predict responses and gather intelligence.

Skills

Problem solving

Communication skills

Data-driven

Education

BA or BS in Business/Marketing/Economics

Tools

Excel

PowerPoint

Microsoft Office

Job description

CLARK Material Handling Company, is a 100 year old company, and a global leader in the material handling and forklift industry. CLARK is seeking qualified candidates to join our team.

The Aftermarket Parts Marketing Analyst will primarily focus on identifying and developing sales and marketing opportunities to maximize aftermarket parts sales and margins for CLARK over the long term. This position will obtain data, analyze results of product and marketing initiatives to measure their effectiveness and formulate action plans to make adjustments/improvements in current and future aftermarket parts marketing initiatives.

• Create and manage new aftermarket parts sales program offerings; identify and implement enhancements to existing programs utilizing market, Aftermarket Regional Sales Managers and dealer feedback
• Define, plan and lead the implementation, coordination, and execution of all parts marketing activities including incentive and promotional programs/offerings including annual parts trips
• Benchmark, report and recommend market pricing/localization for various product types and commodities to maximize parts sales margins
• Prepare & present all necessary reports, presentations, analysis, trends and queries on program results and initiatives to Management (drop ship, FMP, Industrial Battery & Charger, etc.)
• Identify complementary product lines or existing product line expansion opportunities and make recommendations to Management within the scope of marketing strategies
• Meet with new and existing vendors/suppliers as necessary to improve processes and/or gain program feedback
• Provide dealer support for wholesale promotion programs
• Support the Aftermarket Regional Sales Managers in implementing labeling, identification & packaging strategies for CLARK OEM, Drop Ship & CLARK All Parts (all makes program) products
• Track competitive wholesale promotional activities to predict any competitive responses to CLARK activities
• Identify and build competitive intelligence on all major CLARK wholesale competitors
• Develop profiles of competitive wholesale marketing strategies as input to CLARK marketing strategy
• Assess dealer marketing capabilities and provide timely and relevant market intelligence/support to CLARK dealers
• Collaborate with and provide recommendations to the CLARK Aftermarket Regional Sales Managers (ARSM) for strategic planning on Merchandising, Marketing, Promotional programs and activities (weekly, monthly, yearly)
• Work with Marketing Personnel, Material Managers, ARSMs to prepare literature and/or manuals on Aftermarket programs
• Update Intranet and CRM material when necessary
• Assist and support Customer Service team when necessary
• Communicate and deliver products and mailings to dealerships when requested
• Conduct dealer surveys to identify future product interest
• Track and notify dealers on any promotion winners
• Assist CLARK dealers with vendor/supplier drop ship program inquiries
• Meet with vendors/suppliers along with Materials groups to discuss product/issues/programs
• Work with Pricing Specialists and Purchasing for large volume purchases for specific dealer initiatives
• Prepare Aftermarket presentations for dealer training and dealer meetings

Minimum Qualifications

• BA or BS in Business, Marketing or Economics or equivalent experience is preferred
• Must have prior experience managing and or selling aftermarket parts commodities, knowledge of CLARK and competitor aftermarket parts and general sales and market knowledge of the forklift and material handling industry is a plus
• Must be a problem solver with a proven track record of growing parts market share in the forklift or related industry
• Must be able to establish and maintain dealer account confidence.
• Must have proficient computer skills in Microsoft office programs & be able to create and deliver presentations. Extensive use of Excel and PowerPoint is expected
• Must possess the experience & ability to utilize data and make sound recommendations
• Must be able to learn, understand and identify issues that are preventing our dealers from buying or selling our parts and deliver solutions to resolve them
• Requires good verbal and written communication skills along with a demonstrated teamwork attitude
• Self-starter, dependable, self-motivated, & able to be successful with little supervision
• Organizational, planning and prioritizing skills required.
• Effective use of good judgment.
• Must be able to travel (domestic and international) as required
• Strong attention to detail and ability to follow through on multiple projects and tasks at one time
• Must be authorized to work in the U.S. Indefinitely.

Disclaimer:

This position description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business. CLARK Material Handling Company retains the discretion to change or add to the duties of the position at any time.

Clark Material Handling Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.