Parts Counterperson - Stevens Creek BMW

Sonic Automotive, Inc.; Santa Clara (CA); Hybrid; USD 70,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Company-paid life insurance

401(k) retirement plan

Generous paid time off

Ongoing training and professional dev.

Job summary

Sonic Automotive, Inc. is hiring a Parts Counterperson at Stevens Creek BMW in Santa Clara, CA. This full-time role includes providing exceptional customer service and managing parts sales effectively.

You will assist both wholesale and retail customers, ensuring timely order fulfillment and maintaining strong relationships. The ideal candidate is organized, knowledgeable about automotive parts, and possesses strong communication skills.

Qualifications

• Knowledgeable about automotive parts and components.
• Experience in customer service or automotive parts sales preferred.
• Ability to manage inventory and multiple priorities.

Responsibilities

• Assist wholesale customers with parts sales.
• Process parts orders accurately.
• Maintain strong relationships with customers.
• Organize incoming parts shipments.
• Collaborate with service technicians.

Skills

Customer service

Parts knowledge

Inventory management

Communication skills

Organizational skills

Tools

Dealership management software

Electronic parts catalogs

Job description

Parts Counterperson - Stevens Creek BMW in Santa Clara, CA at Sonic Automotive

Job Type: Sales

Experience: Associate

About

AtStevens Creek BMW,part of the Sonic Automotive family, you’ll discover the tools, support, and opportunities needed to build and advance your career. With over 100 dealerships nationwide, Sonic Automotive is committed to more than just selling vehicles—we’re dedicated to helping you succeed and investing in your long-term growth. Explore what a rewarding future with Sonic Automotive, Inc, could look like!

Salary: $70,000 to $200,000

Job Description

The Parts Counterperson is responsible for providing exceptional customer service and accurate parts support to both wholesale and retail customers. This position manages wholesale parts sales Tuesday through Friday and retail parts sales on Saturdays, ensuring timely order fulfillment, accurate inventory management, and strong customer relationships. The ideal candidate is knowledgeable about automotive parts, highly organized, and committed to delivering a positive customer experience.

Responsibilities:

• Assist wholesale customers Tuesday through Friday by identifying, sourcing, pricing, and selling automotive parts.
• Support retail customers on Saturdays by providing knowledgeable parts recommendations and exceptional customer service.
• Process parts orders accurately through dealership management and inventory systems.
• Maintain strong relationships with wholesale accounts, including repair facilities, body shops, and fleet customers.
• Monitor inventory availability, stock levels, and special-order parts to ensure customer needs are met.
• Receive, stock, and organize incoming parts shipments while maintaining a clean and orderly parts department.
• Collaborate with service technicians, advisors, and management to ensure efficient parts operations and customer satisfaction.
• Previous experience in automotive parts sales, parts counter operations, or customer service preferred.
• Working knowledge of automotive systems, components, and parts catalogs.
• Strong interpersonal and communication skills with the ability to build relationships with wholesale and retail customers.
• Ability to accurately process orders, invoices, returns, and inventory transactions.
• Proficiency with computer systems, dealership management software, and electronic parts catalogs.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.

Additional Requirements:

• Valid driver’s license with an acceptable driving record.
• Must be legally authorized to work in the United States.
• Ability to successfully complete pre-employment requirements, including background check, motor vehicle record (MVR) review, and drug screening.

Compensation:

• $70,000 to $200,000

(The Parts Counterperson Position has a Pay Scale consisting of the following elements and ranges. Wages include hourly pay. The position may also pay commission compensation which is based on the value or amount of parts revenue department achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Schedule:

• Full Time
• Must be available: Tuesday thru Saturday (8am to 5pm)

What We Offer:

• Comprehensive benefits package, including medical, dental, and vision coverage
• Company-paid life insurance
• 401(k) retirement plan with company match (Traditional and Roth options)
• Generous paid time off and paid parental leave
• Ongoing training and professional development to support career growth

Sonic Automotive is a Fortune 500 leader and one of the largest automotive retailers in the U.S., powering a nationwide network of top-brand dealerships. We’re transforming the car-buying experience with a fast-paced, people-first culture, innovative technology, and a relentless drive to win—for our guests and our teammates.

All your information will be kept confidential according to EEO guidelines.