Partnerships Marketing Manager

Homebase; Denver (CO); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Stock options

401(k) with match

Healthcare

Flexible PTO

AI tools access

Parental leave

Life insurance

Disability coverage

Work From Anywhere Month

Meals provided

Commuter benefits

Team offsites

Customer Days

In-office days: Tue/Wed

Job summary

Homebase is seeking a Partnership Marketing Manager to lead partner and channel marketing, driving customer acquisition, product adoption, and revenue growth. You’ll shape GTM for partnership experiences and manage end-to-end campaigns with partners like Clover and other distribution channels.

You’ll thrive in a fast-paced SaaS environment, coordinating with Product, Marketing, and Sales to align messaging, assets, and incentives.

Qualifications

• 5+ years of marketing experience, with 3+ years in partner or channel marketing in SaaS/tech.
• Strong cross-functional collaboration and project management skills.
• Proven ability to drive partner programs that grow customers, engagement, and revenue.
• Experience shaping GTM for partnership product experiences and channel strategies.
• Comfort with testing, optimization, and data-driven decision making.

Responsibilities

• Own partner marketing relationships end-to-end with key distribution partners.
• Drive campaigns from concept to measurement across multiple channels.
• Shape GTM strategy for partnership product experiences and launches.
• Lead partner channel distribution strategy and asset testing for conversions.
• Collaborate with Product Marketing to align messaging for partner ecosystems.
• Enable partner channel sales with compelling materials and incentives.
• Measure performance and optimize campaigns against KPIs.

Skills

Partnership marketing

Channel marketing

Campaign management

Cross-functional collaboration

Go-to-market strategy

Tools

Salesforce

Iterable

Job description

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

We’re looking for a Partnership Marketing Manager to lead our partner marketing efforts to boost customer acquisition, product adoption, and revenue growth. This role offers the opportunity to build robust go-to-market strategies and spearhead impactful campaigns with key partners, such as Clover, franchises, and other distribution partners. We are seeking a strategic thinker with a knack for executing campaigns that captivate and engage, helping Homebase shine within partner ecosystems and distribution channels.

These are the key ways you’ll contribute and create impact in this role:

• Own the partner marketing relationship end-to-e??nd. Serve as the primary point of contact for partner marketing counterparts at key distribution partners (e.g., Clover, franchises), leading the day-to-day relationship, aligning on joint priorities, and managing the partner marketing team to plan and execute partnership marketing activities.
• Drive campaigns from concept to measurement. Lead project management across all partnership marketing initiatives — setting timelines, chasing down launch dependencies, coordinating cross-functional stakeholders, and ensuring nothing falls through the cracks from kickoff through post-launch reporting.
• Shape GTM strategy for partnership product experiences. Partner closely with Product, Product Design, and Engineering during the development of new partnership experiences, then own the go-to-market strategy for those product integrations — including positioning, launch planning, and channel execution.
• Lead partner channel distribution strategy. Own campaign creation start to finish, overseeing creative asset development and testing for incremental conversion across paid and organic channels.
• Align on value proposition and messaging. Collaborate with the Product Marketing team to ensure positioning and value props resonate across partner ecosystems and customer segments.
• Enable partner channel sales. Work alongside partner channel sales teams to build compelling sales materials and incentive schemes that accelerate partner channel growth.
• Measure and optimize performance. Track, analyze, and improve marketing campaign performance against channel-specific KPIs, with a focus on efficiency, experimentation, and continuous improvement.

The Foundation for Success -

• 5+ years of experience in marketing, with 3+ years focused on partner or channel marketing within a SaaS or technology environment.
• Exceptional at cross-functional collaboration and project management, with the ability to synchronize diverse teams and push projects to completion. Familiar with dynamic sales environments, contributing to sales strategy, pipeline acceleration, and success metrics.
• Demonstrated prowess in crafting and propelling partner programs that yield tangible results in customer growth, engagement, and revenue.
• Adept in managing marketing campaigns with a comprehensive understanding of performance metrics, tactics for optimization and experimentation for growth.
• Thrive in a fast-paced setting, with a proactive approach to testing, learning, and implementing strategic actions.

Bonus points if you bring:

• Background in marketing to SMBs or with fintech/POS partners like Clover, Square, Toast, or Stripe.
• Knowledge of lifecycle and product-led growth strategies aimed at activating and converting partner audiences.
• Experience with Salesforce, Iterable, or similar sales and marketing platforms.

The Homie Way -

• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• Ownership & Financial Security: Stock options + 401(k) with 4% match
• Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Time Flexibility: Flexible PTO + company holidays
• AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans: Life insurance + short/long-term disability coverage
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

Belonging at Homebase -

We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Hey, We’re Homebase

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.