Partner Marketing Manger, GSI & SI

Anthropic; San Francisco (CA); Hybrid; USD 255,000 - 320,000; Full time

Benefits offered by this job

Equity donation matching

Flexible hours

Vacation & parental leave

Office in SF

Job summary

Anthropic in San Francisco, CA is seeking a Partner Marketing Manager for Global and Regional System Integrators. You will own marketing for our highest-performing services partners and run executive programs and joint campaigns with Partner Account Managers.

This hands-on role focuses on turning partner deliveries into proof and driving ROI through targeted campaigns, enablement content, and scalable programs with the Alliances team.

Qualifications

• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones.
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives.
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers.
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control.
• Can own a partner portfolio end to end within a team strategy, and know when to elevate.
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality.
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar.
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results.

Responsibilities

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals.
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suit and senior decision-makers at enterprise customers.
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships.
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards.
• Spot RSIs gaining traction and help them grow into higher tiers.
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients.
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements.
• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team.
• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners.
• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies.
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments.
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation.
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed.
• Feed what works back into playbooks the scaled programs team can run across the wider partner network.

Skills

Partner marketing

GSI/RSI experience

Executive programs

Campaign execution

Cross-functional collaboration

ROI tracking

Office collaboration

Tools

Salesforce

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you'll own marketing for our highest-performing services partners. That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals. You'll report to the lead for Services Partner Marketing and work alongside each partner's Partner Account Manager.

You'll build a joint marketing plan with each partner and run executive programs and joint announcements. You'll also turn partner deliveries into the customer proof our field needs. Partners are now attached to a large and fast-growing share of Anthropic's biggest enterprise deals. Your job is to make those partnerships deliver more every quarter.

This role is hands-on. You'll think strategically about each partner relationship while running the campaigns, events and enablement yourself. Our scaled programs team supports the rest of the partner network. You'll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit.

Key responsibilities

Partner Marketing Strategy & Execution

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals


• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suit and senior decision-makers at enterprise customers


• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships


• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards


• Spot RSIs gaining traction and help them grow into higher tiers

Content, Proof & Enablement

• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients


• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements


• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team


• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners

Program Management & Measurement

• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies


• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments


• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation


• Represent Anthropic at partner events, executive briefings, and industry conferences as needed


• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Minimum qualifications

• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones


• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives


• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers


• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control


• Can own a partner portfolio end to end within a team strategy, and know when to elevate


• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality


• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar


• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results


• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities


• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success


• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Preferred qualifications

• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments


• Experience in the AI/ML industry or working with AI-powered products


• Established relationships within the GSI, consulting or regional SI ecosystem


• Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing


• Experience with tiered partner programs, including benefits and promotion reviews


• Experience producing partner-led customer stories with enterprise customers


• Understanding of enterprise AI use cases across different industries and functions


• Experience with CRM systems (such as Salesforce) and partner relationship management tools


• Used Claude or other AI tools to scale their own marketing work

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco, Seattle, or New York office at least 3 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Additionally, this role may require up to 20% of the time for partner meetings and partner events.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (\"OTE\") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$255,000 — $320,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Base Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.