Partner Growth Manager

Visa Hunt; United States; Hybrid; USD 135,000 - 190,000; Full time

Benefits offered by this job

Equity

401(k) plan

Paid holidays

Flex PTO

Parental leave

Wellbeing benefits

Job summary

Apollo.io is hiring the first person to own the long-tail partner funnel—an autonomous growth marketing role focused on acquisition, activation, engagement, and retention for thousands of partners. You’ll design automated motions, segment partners by tier, and drive scalable programs using PartnerStack and Crossbeam.

The role emphasizes funnel metrics, cohort analysis, and data-driven decision making, with benefits and a dynamic, high-growth environment.

Qualifications

• Background in growth marketing, lifecycle marketing, or PLG customer marketing.
• Fluent in funnel math: activation, conversion, retention, cohort churn.
• Fluency with PartnerStack and Crossbeam, or ability to ramp quickly.

Responsibilities

• Own acquisition, activation, engagement, and retention for the long-tail partner funnel end to end.
• Define and own key metrics and report on program health like a growth marketer.
• Build and manage automated, tiered partner programs and segmentation.

Skills

Growth marketing

Lifecycle marketing

PLG mindset

Data-driven

Marketing automation

PartnerStack

Crossbeam

HubSpot workflows

Tools

PartnerStack

Crossbeam

HubSpot workflows

Job description

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Apollo's agency partner ecosystem is both large and diverse — thousands of partners ranging from solopreneurs and independent consultants up through large lead generation, RevOps, and AI go-to-market agencies. We're hiring the first person to own the long tail of that ecosystem: the population too large to manage one relationship at a time, but too important to leave unmanaged.

This is not a traditional partner management role. It's a growth marketing role that happens to be responsible for partners instead of end customers. You'll treat the agency population the way a growth marketer treats a customer base — segmented, measured, and moved through a funnel — and build the one-to-many systems that move thousands of partners through acquisition, activation, engagement, and retention at once. You won't carry a book of named accounts, and you'll be judged on funnel metrics, not on how many partners you know by name.

What you'll do:

1. Own the Long-Tail Partner Funnel

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
• Define and own the metrics that matter — activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort — and report on program health the way a growth marketer reports on funnel health
• Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean

2. Build the Scaled, Automated Motion

• Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
• Build and maintain the partner segmentation model — activity level, certification status, deal registration, referral volume, account overlap — to determine which automated motion each partner or tier receives
• Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and program administration, and use it to trigger and manage lifecycle programs at scale
• Continuously test and iterate on program mechanics — segmentation cuts, messaging, sequencing, incentive triggers — to improve conversion at each stage of the funnel

3. Turn Ecosystem Data Into Growth Signal

• Use Crossbeam account-mapping data to surface overlap signal across partners, customers, and prospects
• Translate that signal into automated, partner-facing nudges and internal routing — not manual account review

4. Fuel the Motion With Content, at Scale

• Partner with Partner Marketing to develop content relevant to the agency ecosystem — enablement material, product updates, co-marketing assets
• Distribute that content at scale across the partner base, rather than partner by partner

Minimum Qualifications

• Background in growth marketing, lifecycle marketing, or PLG customer marketing — not channel/partnerships management. You've run programs against thousands of accounts or users, not dozens
• Fluent in funnel math: activation, conversion, retention, cohort churn. You think in rates and segments, and you can pull and interpret your own data
• Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the demonstrated ability to ramp on comparable tools quickly
• Track record designing a program once and letting automation and segmentation carry it across a large population, rather than personally executing outreach at scale
• Comfortable partnering with a marketing function to produce and distribute content, without owning content creation personally

Preferred Qualifications

• Experience with marketing automation/lifecycle tooling Apollo uses Customer.io internally; experience with a comparable platform such as Braze, Iterable, or HubSpot workflows is transferable
• Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation — not manual review — determined the partner experience
• Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)

$150,000—$190,000 USD

Tier 2 Pay Range (All other US Locations)

$135,000—$165,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!