Partner Enablement & Activation Program Lead , Applied AI Solutions

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 102,000 - 178,000; Full time

Job summary

Amazon Development Center U.S., Inc. seeks a strategic partner enablement lead to design and execute activation programs that scale across AAIS services. You will craft frameworks, content architectures, and campaign motions for partner-facing teams to drive measurable business outcomes.

The role requires building enablement content, coordinating with GTM and Marketing, and driving quarterly sessions that align with field activation and partner health metrics.

Qualifications

• Bachelor's degree required; MBA preferred.
• Experience negotiating and executing business agreements.
• Ability to influence organizational leadership decisions.
• Experience managing programs across cross-functional teams.
• Executive-level presentation experience.
• Experience in partner marketing and demand generation.

Responsibilities

• Define and maintain partner launch materials for AAIS services and the portfolio.
• Develop partner-facing enablement content and discovery guides.
• Design activation campaigns with measurable outcomes and health metrics.
• Own scaled partner marketing and communications across events and campaigns.
• Build digital showrooms and self-service content experiences.
• Operationalize partner onboarding across services and training materials.
• Coordinate partner activation with AAIS services and other teams.
• Collaborate with GTM Acceleration to adapt content for Partner Central.

Skills

Negotiation

Executive communication

Program management

Cross-functional collaboration

Partner marketing

Data interpretation

Education

Bachelor's degree

MBA

Tools

End User Compute (EUC)

Supply Chain

Contact Center as a Service

Consumer Data Applications

Encrypted Communications

Communication Developer Services

Job description

Description

Amazon Web Services (AWS) Applied AI Solutions (AAIS) is on a mission to make AI real for enterprises. We build and deploy production AI solutions that drive measurable business outcomes at scale, bringing together AI architects, business development professionals, and GTM specialists to help customers move from AI experimentation to production impact.

Today we can only provide dedicated BD/PSA coverage for our priority partners. The rest need a scalable activation model: repeatable launch readiness, structured campaigns, and partner enablement that converts awareness into business outcomes. This role owns the design and execution of partner enablement and activation programs across the full portfolio. You'll build the frameworks, content architectures, and campaign motions that partner-facing teams (BD, PSA, PDS) use to activate and grow partners at scale. You are the connective tissue between service teams, marketing, field activation, and the Partner GTM organization, ensuring every partner engagement represents the full breadth of AAIS.

Key job responsibilities

• Define and maintain the partner launch bill of materials for each AAIS service and for AAIS as a whole (messaging, sales plays, funding, technical docs, enablement resources)
• Develop partner-facing enablement content: sales plays, use case one-pagers, proof points, discovery guides, and vertical deep-dives
• Design and run activation campaigns with measurable outcomes, with the goal of increasing overall partner health and readiness as measured by our Partner Health Score
• Own scaled partner marketing and communications: outreach campaigns, event comms, email series, and partner newsletter content across 3P and AWS-sponsored events
• Build and maintain digital showrooms and self-service content experiences across the portfolio, structured for both human use and AI retrieval
• Operationalize the partner onboarding framework across services: MAP inclusion, PRM readiness, competency pathways, and training materials
• Serve as coordination point for partner activation across AAIS services, reducing fragmentation between enablement, events, and partner programs, and interlock with peer organizations.
• Partnerize GTM Acceleration team content - Collaborate with GTM Acceleration team and Marketing to adapt internal field activation content for Partner Central, remove sensitive information, and ensure alignment with field activation messaging.
• Enable AWS field teams on partner value - Conduct quarterly enablement sessions featuring partners and Partner BD representatives using GTM Acceleration team frameworks, establish monthly enablement cadence, and organize bi-weekly Partner Enablement sessions for Sales Team.

About The Team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Basic Qualifications

• Bachelor's degree
• 4+ years of developing, negotiating and executing business agreements experience
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience presenting to both technical and non-technical executive audiences
• Experience in partner marketing designing and building demand generation programs and events

Preferred Qualifications

• MBA
• 3+ years of working with Business Application Technologies, including, but not limited to End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services experience
• Experience interpreting data and making business recommendations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 101,600.00 - 177,800.00 USD annually

USA, IL, Chicago - 92,400.00 - 160,000.00 USD annually

USA, NY, New York - 101,600.00 - 177,800.00 USD annually

USA, TX, Austin - 92,400.00 - 160,000.00 USD annually

USA, VA, Arlington - 92,400.00 - 160,000.00 USD annually

USA, WA, Seattle - 92,400.00 - 160,000.00 USD annually

Company

Amazon Development Center U.S., Inc.

Job ID: A10477428