Panel Content Manager

M3 USA Corporation; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

M3 USA Corporation seeks a strategic Panel Content Manager to lead planning, creation, optimisation, and governance of content across centralized brands. You will drive brand-aligned storytelling and content performance.

The role focuses on content operations, SEO best practices, and collaboration with regional and global teams to meet business goals. Strong leadership and data-driven decision making are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing or content strategy.
• Experience managing content teams and editorial calendars.

Responsibilities

• Lead and develop the content team, ensuring timely delivery of high-quality content.
• Provide direction and oversight on team performance and operations.
• Collaborate with stakeholders and cross-functional teams across brands.
• Partner with Marketing to execute regional and global initiatives.
• Maintain the centralised content strategy and editorial calendar.
• Identify content gaps and propose improvements.

Skills

Written communication

Verbal communication

Organization

Time management

Content strategy

SEO awareness

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

3+ years of experience in content marketing or content strategy

Advanced degree preferred

Tools

WordPress

Google Analytics

Adobe Creative Suite

HTML basics

Social media tools

Job description

The Panel Content Manager is responsible for leading the planning, creation, optimisation, and management of written and multimedia content across all centralised panel brands within the M3 Group. This role ensures that all content aligns with the organisation's brand guidelines and strategic objectives, enhances user experience, and drives business results. The ideal candidate is a strategic thinker with a passion for storytelling, and a strong command of content operations with excellent leadership capabilities.

Essential Duties and Responsibilities:

Including, but not limited to the following:

Team Leadership & Stakeholder Collaboration

Manage and support the content team, ensuring timely delivery of high-quality content.

Provide direction, feedback, and oversight on team performance and daily operations.

Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands.

Partner with the Panel Marketing Team to execute strategic marketing initiatives both regionally and globally.

Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.

Implement and manage an existing centralised content strategy, ensuring continuity and alignment with brand and business objectives.

Maintain the editorial calendar across centralised panel brands, ensuring timely, relevant, and engaging content publication.

Identify content gaps and provide recommendations to improve content relevance and performance.

Approve and review content assets to ensure quality, consistency, and brand alignment.

Content Quality, SEO & Performance

Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals.

Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager.

Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour.

Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video).

Content Operations & Governance

Uphold and enforce content guidelines, editorial standards, and branding requirements.

Liaise with freelances and manage monthly reporting and invoicing related to external vendors.

Support the ongoing development of content tools and platforms.

Maintain a high level of organisation, ensuring content workflows and project deadlines are consistently met.

Passion for content creation.

Strong creative thinking, with the ability to generate fresh ideas and content concepts.

Proficiency in SEO best practices and content optimisation strategies.

Skilled in managing content across multiple platforms and adapting content for different audiences.

Exceptional attention to detail, organisation, and project/time management skills.

Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams.

Analytical mindset with the ability to measure performance and make data-driven decisions.

Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools.

Familiarity with Adobe Creative Suite and basic HTML/web publishing is a plus.

Education and Training Required:

Bachelor’s degree in business administration, marketing, or a related field, or relevant experience; advanced degree preferredMinimum Experience:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

3+ years of experience in content marketing, content strategy, or a related role.

Proven experience managing content teams and editorial calendars.

Knowledge, Skill, Ability:

Excellent written and verbal communication skills.

Strong organisational and time-management skills, with attention to detail.

Experience in healthcare, B2C marketing, or global/multi-brand environments.

Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.

Basic knowledge of HTML and web publishing.

Self-motivated and driven with a passion for excellence

Able to make decisions, take ownership, and accept accountability

Strong ability to manage time and work independently

Analytical mindset with the ability to interpret data and optimise campaigns.

About M3:

A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Business Unit Mission:

All Global, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

All Global maintains ISO 26362 and ISO 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. All Global services incorporate all the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.

Meet the team

M3 USA

M3 is a Japanese global leader providing innovative technological and research solutions to the healthcare industry. The company operates the world's largest physician community networks with over 5.8 million physician members globally across platforms including mdlinx.com, m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Group provides comprehensive services to healthcare and life sciences including market research, medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. The company is publicly traded on the Tokyo Stock Exchange (NIKKEI 225) and was ranked in Forbes' Global 2000 list in 2020.