Paid Social Specialist | Remote | LATAM

Remote Talent LATAM; United States; Remote; USD 30,000 - 36,000; Full time

Benefits offered by this job

Unlimited PTO

Year-End Break: Dec 24–Jan 2

Direct independent contractor

Job summary

Higlobe is seeking a data-driven Paid Social Specialist to own day-to-day operations across Meta and TikTok for a portfolio of 4–5 accounts. You’ll manage high-budget campaigns ($80K+ monthly) and report to the Performance Associate Directors in a fast-paced, agency-like environment.

In this remote LATAM contractor role, you’ll build audience segments, run creative tests, optimize ROAS, and partner with creative teams to scale results while staying aligned with client goals.

Qualifications

• 2+ years hands-on paid social campaign experience on Meta (Facebook/Instagram) and TikTok in agency or high-growth environments.
• Proven track record managing $80K+ monthly paid social budgets.
• Strong performance-driven mindset with KPIs for CPA, ROAS, CPL, CAC.
• Deep understanding of Meta Ads Manager and TikTok Ads Manager.
• Experience with conversion tracking and server-side events (Pixel/Conversations API; TikTok Pixel).
• Strong creative instincts and ability to work with creative teams to test and scale social ads.
• Excellent communication and collaboration skills.

Responsibilities

• Build and execute full-funnel paid social strategies across Meta and TikTok.
• Own day-to-day management of high-budget campaigns ($80K+ monthly spend).
• Develop audience segmentation, lookalikes, and interest targeting; brief and iterate with creative teams.
• Design and run structured creative tests to improve CTR, CVR, and CPA.
• Monitor performance, build reports, and surface actionable insights to improve efficiency and scale.
• Allocate and optimize budgets to maximize ROAS and conversions.
• Ensure Pixel/Conversions API and TikTok Pixel tracking and attribution accuracy.
• Stay updated on Meta/TikTok features and expand into Pinterest and Reddit where relevant.

Skills

Paid social strategy

Campaign optimization

Data-driven

Analytical mindset

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Job description

About Us

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is an elite, full-stack digital agency and performance advisory purpose-built to drive EBITDA, accelerate revenue growth, and enhance digital fitness for mid-market brands and private-equity portfolios. They manage a prestigious client roster of household names across diverse consumer sectors. Operating with a high-performance "founder’s mentality," they focus on digital value creation plans that optimize the entire customer journey.

About the Role

We are seeking a data-driven, curious, and execution-focused Paid Social Specialist to act as a core buyer across a portfolio of 4 to 5 accounts. Operating within a tightly synced media pod, you will report to the Associate Directors of Performance and take direct ownership of the day-to-day media operations, implementation, and tactical execution of high-budget paid social campaigns.

This role is a net-new addition designed to absorb active account operations, freeing up senior directors to focus on high-level architecture. It is ideal for an agile, growth-minded professional who thrives on turning multi-industry data into platform wins without needing to be siloed into a single vertical.

Key Responsibilities

• Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.

• Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
• Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
• Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production.
• Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
• Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
• Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement.
• Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.

Requirements

• 2+ years of hands-on experience managing paid social campaigns on Meta (Facebook/Instagram) and TikTok in an agency or high growth environments.
• Proven experience managing $80K+ monthly paid social budgets
• Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC)
• Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies)
• Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API) and analytics platforms (GA4, etc.)
• Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative
• Strong analytical mindset with the ability to turn data into actionable insights
• High attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills
• Experience with Pinterest and/or Reddit advertising is a nice to have

Benefits

• Salary:$3,000 + (PLUS) per month (depending on experience).
• Contract Type: Direct independent contractor relationship.
• Unlimited PTO to support a strong work-life balance.
• Year-End Break: Paid company-wide break from December 24 to January 2 to refresh for the new year.

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries, such as:
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes and portfolio briefs must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.