Paid Social Specialist

Ramsey Solutions; Nashville (TN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) with 4% match

Wellness & grocery reimbursement

On-campus cafe

Dependant care FSA

Job summary

Ramsey Solutions in Franklin, TN is looking for a Paid Media Manager to own EveryDollar’s paid campaigns across Meta, TikTok, Google, and Apple Search Ads. You’ll build, test, and launch campaigns, then optimize based on performance and ROAS.

You’ll work with designers, analysts, and marketers to test audiences, creative, and messaging, using AI workflows to inform decisions and drive outcomes.

Qualifications

• 2+ years of hands-on paid media experience.
• Strong paid social experience on Meta platforms.
• Ability to manage budgets, pacing and ROAS targets.
• Make optimization decisions using performance data and projections.

Responsibilities

• Manage EveryDollar’s paid campaigns across Meta, TikTok, Google and Apple Search Ads.
• Build, test and launch campaigns and shift budget toward performers.
• Collaborate with a designer, analysts and marketers to test audiences and messaging.
• Use AI workflows to inform business and creative decisions.
• Report pacing, variance and overspend plans to stakeholders.
• Document learnings and improve campaign processes.

Skills

Paid media

Paid social (Meta)

Budget management

Data-driven optimization

Tools

AppsFlyer

Paid search platforms

Job description

Description

Team:

EveryDollar

Location:

Franklin, TN—on-site, relocation assistance available, flexible schedules available

Salary:

Range depends on skill level and overall experience.

A Little Bit About Us:

You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission:

Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You’d Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You’d Do in This Role:

You’ll manage EveryDollar’s paid campaigns across Meta, TikTok, Google, Apple Search Ads, and more, making sure every ad dollar works as hard as the people we’re trying to help. As the day-to-day owner, you’ll build, test, and launch campaigns, then watch the numbers closely and shift budget toward what performs. You’ll work side by side with a dedicated designer, analysts, and marketers to test audiences, creative, and messaging, and you’ll use AI workflows to inform both business and creative decisions. Your work helps more people find a budgeting tool that changes how they handle money.

You’re Probably a Match If:

• You have 2+ years of hands-on paid media experience.
• You have strong paid social experience, including building, launching, and optimizing campaigns on Meta.
• You manage budgets and pacing with confidence, back up your results with real numbers like total spend managed and return on ad spend, and communicate pacing, variance, and overspend plans to stakeholders early, reporting at the level a leader needs, from day-to-day reads to recaps.
• You make optimization and budget decisions from performance data, including return on ad spend, cost per acquisition, and conversion volume. You find opportunities and issues in the data, size their impact, and bring a hypothesis, a projection, and a recommendation.
• You test audiences, creative, messaging, and campaign setup, and you document what you learn.
• You use AI in everyday work to inform business and creative decisions, you lead with your own read of the data, and you can walk us through real examples of how.
• You collaborate well with marketers, designers, and analysts, and you give clear direction based on what the data says.
• You bring extra experience with paid social channels beyond Meta, mobile app growth (including behavior change apps such as Noom or Duolingo), attribution tools like AppsFlyer, paid search, or agency work managing multiple accounts.

What Winning Looks Like:

• Keeping spend on pace and within return on ad spend targets, moving budget toward the campaigns that work, and delivering against cost-per-acquisition and volume targets while explaining clearly what missed or overperformed.
• Finding opportunities and issues, sizing their impact in spend, conversions, and CPA, and closing the loop on every recommendation.
• Running campaign audits on a repeatable schedule, tracking completion, and creating follow-up work on tracking, setup, creative, and messaging findings.
• Communicating pacing, variance, and overspend plans to stakeholders early, and delivering dependable reporting from day-to-day reads to leadership recaps that connects channel results to business and revenue outcomes.
• Partnering with social, video, and other squads so 50% of paid ad content is reused and not net new creation.
• Documenting decisions and experiments so the whole team learns from them.
• Raising blockers and timeline risks early, and creating and improving processes that keep work moving.
• Staying current on paid social, app growth, and attribution trends, and using AI to speed up research and spot new opportunities.

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

EOE, including disability/vets

#LI-onsite

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.