Paid Search Strategist

829 Studios; Boston (MA); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Remote Workplace

Paid Time Off

401K + Match

Life Insurance

Short Term Disability

Healthcare

Commuter Benefits

Continuing Education

Job summary

829 Studios, a Boston-based digital marketing agency, seeks a senior Paid Search Strategist to activate, optimize, and scale high-spend campaigns for enterprise clients. You will translate strategic direction into structured, scalable programs and own end-to-end execution across Google Ads and Microsoft Ads.

You will lead optimization, advanced analytics, and cross-functional collaboration within a fast-paced agency environment, ensuring accuracy and measurable growth.

Qualifications

• 4-6+ years managing paid advertising programs.
• Deep expertise in Google Ads and Microsoft Ads.
• Experience with analytics tools such as GA4 or Hubspot Analytics.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Strong analytical skillset with experience in performance analysis, forecasting, and optimization.
• Proven ability to manage large budgets with precision and accountability.
• Experience working within agency teams and cross-functional environments.

Responsibilities

• Translate strategy into fully built, structured, and scalable Paid Search programs.
• Own campaign builds, restructures, and expansions across engines (Google Ads, Microsoft Ads).
• Implement advanced account structures aligned to business goals, audience segmentation, and funnel stages.
• Ensure all campaigns are launched with accuracy and consistency.
• Own day-to-day optimization across large-scale budgets, including bidding, budget allocation, and audience layering.
• Continuously refine campaigns to improve efficiency, scale, and performance against KPIs.
• Execute testing roadmaps (ad copy, landing pages, bidding strategies, audience strategies).
• Identify performance trends and proactively recommend tactical adjustments.
• Conduct deep-dive analysis across campaigns, audiences, and conversion paths to uncover performance drivers.

Skills

Paid advertising

Google Ads

Microsoft Ads

GA4 analytics

Hubspot Analytics

Landing page optimization

Project management

Analytical skills

Budget management

Agency experience

Tools

ClickUp

Asana

Monday.com

GA4

Job description

The Paid Search Strategist is a senior-level executional specialist responsible for activating, optimizing, and scaling Paid Search programs for 1–2 enterprise clients with multi-million-dollar monthly media investments.

This role operates in close partnership with the Paid Search Account Director, who owns overarching strategy and client direction. The Strategist is responsible for bringing that strategy to life—ensuring flawless execution, deep performance analysis, and continuous optimization at scale.

Success in this role requires exceptional attention to detail, platform expertise, and analytical rigor, combined with the ability to operate effectively within complex account structures and high spend environments.

What You’ll Do

Strategic Execution & Activation

• Translate strategy into fully built, structured, and scalable Paid Search programs.

• Own campaign builds, restructures, and expansions across engines (e.g., Google Ads, Microsoft Ads).

• Implement advanced account structures aligned to business goals, audience segmentation, and funnel stages.

• Ensure all campaigns are launched with accuracy and consistency.

Optimization & Performance Management

• Own day-to-day optimization across large-scale budgets, including bidding, budget allocation, query mining, and audience layering.

• Continuously refine campaigns to improve efficiency, scale, and performance against KPIs.

• Execute against defined testing roadmaps (ad copy, landing pages, bidding strategies, audience strategies).

• Identify performance trends and proactively recommend tactical adjustments.

Advanced Analysis & Insights

• Conduct deep-dive analysis across campaigns, audiences, and conversion paths to uncover performance drivers and inefficiencies.

• Support forecasting, pacing, and scenario planning with data-backed inputs.

• Support measurement frameworks, including attribution and incrementality considerations.

Quality Control & Operational Excellence

• Maintain high standards of accuracy and organization across complex account structures.

• Perform regular audits to ensure best practices, consistency, and compliance.

• Manage pacing and budgets to ensure efficient spend and minimal waste.

• Identify and resolve issues quickly in a fast-moving, high-investment environment.

What You’ll Bring

Must Haves:

• 4-6+ years managing paid advertising programs.

• Deep expertise in Google Ads and Microsoft Ads.

• Deep understanding of analytics tools such as GA4, Hubspot Analytics, or similar.

• Understanding of landing page best practices and optimization techniques.

• Experience with project management tools such as ClickUp, Asana, or Monday.com.

• Strong analytical skillset with experience in performance analysis, forecasting, and optimization

• Proven ability to manage large budgets with precision and accountability

• Experience working within agency teams and cross-functional environments

• High attention to detail and strong organizational skills

Nice-to-Haves:

• Familiarity with MTA & MMM

• Programmatic experience

• Experience training and mentoring more junior team members

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA, VT.

• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.

• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.

• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.

• Short Term Disability Benefit. We’ve got you covered if you need to be OOO with an illness or injury that keeps you out of work.

• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.

• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.

• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal’s Fast 50 (Massachusetts’ 50 Fastest-Growing Private Companies), HubSpot’s Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range:

$65,000- $80,000
We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.