Paid Search Specialist

Tinuiti; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Remote work

Healthcare

Retirement plan

Parental leave

Job summary

Tinuiti ищет специалиста по Paid Search, который будет строить и оптимизировать кампании по поиску и Shopping в рамках оплаты и бюджетов клиентов. Работа удаленная, команда работает в POD, ставка на результаты и работу с Bliss Point для повышения эффективности.

Требуется 2–3 года опыта, сертификации Google (Search/Shopping) или их прохождение в первые 60 дней, знание GA4 и продвинутый Excel. Участие в развитии процессов и росту клиентов приветствуется.

Qualifications

• 2–3 года опыта в управлении Paid Search/Shopping кампаниями.

Responsibilities

• Строить, запускать и поддерживать кампании Paid Search/Shopping в соответствии с целями клиента.
• Готовить обновления по результатам для QBR с обоснованными шагами.
• Использовать инструменты платформ (Google Ads, Microsoft Ads, SA360/Skai) и вводить автоматизацию под руководством.
• Извлекать сигналы Bliss Point для оптимизаций и документировать проблемы.
• Контролировать показатели, готовить отчеты и проводить базовые A/B тесты.
• Проводить тегирование и QA по фиду, сотрудничать с аналитикой.
• Следовать подходу Tinuiti и SOP, развивать кросс‑канальные навыки.
• Управлять очередью задач, соблюдать сроки, снижать переработку и не-converting расходы.
• Использовать AI и автоматизацию, продемонстрировать влияние на результаты.
• Сотрудничать и ясно коммуницировать риски и статусы.

Skills

Paid Search

Shopping campaigns

Google Ads

Microsoft Ads

Tools

SA360

Skai

Adalysis

Adthena

Job description

Описание: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We'll love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. We support 100% remote work for this role! As a Paid Search Specialist, you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You'll build high-quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You'll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/Bliss Point), and continuously document and improve your workflows. We align scope and expectations to our job architecture for consistency and transparent progression.

Задачи

• Client-Centric Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade-offs and clarifying questions early.
• Prepare clear, on-time performance updates and inputs for QBRs with actionable next steps.
• Product-Led Operate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.
• Pull and interpret Bliss Point signals (e.g., Forecasting, Always-On Incrementality, Creative Insights) to inform day-to-day optimizations; log issues and feedback to product/analytics channels.
• Data & Measurement-Driven Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
• Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
• The Tinuiti Way Demonstrate sound channel craft and growing cross-channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.
• Owner Mindset Manage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non-converting spend; close the loop with documented learnings.
• Ways of working and values Greatness attracts Greatness: Seek feedback, hone craft, embrace technology and AI.
• Clients grow, we grow: Lead with precision, innovation, and proof.
• Culture of ownership: Act with speed, reduce waste, and own outcomes end-to-end.

Требования

• Experience: 2-3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).
• Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
• Communication and collaboration: Clear written/verbal status updates; cross-functional teamwork in a Pod; receptive to coaching and able to "manage up.".
• Certifications: Google Search & Shopping (or completed in the first 60 days).
• Additional Google certifications are a strong advantage.
• KPIs Delivery excellence: On-time, accurate launches and reporting; clean QA (low defect rate).
• Efficient growth support: Day-to-day optimizations that support efficiency KPIs while contributing to revenue goals.
• Waste reduction: Decrease non-converting queries; improve feed/tagging fidelity.
• Product/AI usage: Adopt relevant automation and Bliss Point insights with documented impact.
• Experimentation: Execute prioritized tests with clear success criteria and learnings.
• Collaboration & communication: Clear handoffs, risk flags, and QBR inputs that inform decisions.
• We are an equal opportunity employer and value diversity at our company.
• We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Условия

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Group Life Insurance and Income Protection
• Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions
• Perks and Wellness: Help@Hand Wellbeing services, Thankful giving, Equity
• Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
• Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
• Tinuiti is an equal opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.