Paid Search Media Specialist (100% Remote)

Nashville Public Radio; Boca Raton (FL); Remote; USD 55,000 - 90,000; Full time

Job summary

A leading food service provider is seeking a Paid Search Media Specialist to manage and optimize B2B digital advertising campaigns. This remote position involves collaboration with marketing teams, strategic execution of digital ads, and performance reporting. Ideal candidates possess 3 years of experience in digital advertising, familiarity with platforms such as Google Ads, and strong analytical skills. Compensation ranges from $55,000 to $90,000 with comprehensive benefits.

Benefits

Health insurance

Pre-tax spending accounts

Retirement benefits

Paid time off

Short-term and long-term disability

Employee stock purchase plan

Life insurance

Qualifications

• 3 years of hands-on experience in executing digital ad campaigns.
• Certifications in relevant platforms are a plus.
• Strong analytical and problem-solving skills are essential.

Responsibilities

• Plan, implement, and optimize digital advertising campaigns.
• Manage and optimize campaigns across multiple ad platforms.
• Collaborate with the marketing team on paid search strategies.

Skills

Digital ad campaigns execution

Analytics tools proficiency

Communication and collaboration

Analytical and problem-solving skills

Understanding of B2B marketing principles

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Ads

Microsoft Ads

GA4

Adobe Analytics

Job description

Paid Search Media Specialist – US Foods

As a Paid Search Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.

This position is virtual/remote and can be completed from anywhere in the United States except Hawaii or U.S. territories.

Responsibilities

• Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness.
• Manage and optimize campaigns across Google Ads, Microsoft Ads, and Apple Ads.
• Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
• Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
• Evaluate media spend across campaigns, ads, and keywords to provide optimization recommendations.
• Conduct A/B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages to optimize performance.
• Monitor campaign performance metrics, provide actionable insights, and identify opportunities in audience and keyword targeting.
• Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
• Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
• Stay up-to-date with industry trends and emerging ad technologies to identify new opportunities for growth and innovation.
• Other duties as assigned by the manager.

Relationships

• Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
• External: Manage external agencies for all ad hoc omnichannel media campaigns.

Work Environment

Remote – this role is fully remote and the associate is expected to perform assigned responsibilities from a home‑based environment.

Minimum Qualifications

• 3 years of hands‑on experience in executing digital ad campaigns across various platforms, including Google Ads and Microsoft Ads.
• Experience with analytics tools including GA4 and Adobe Analytics.
• Strong analytical and problem‑solving skills with a focus on data‑driven decision‑making.
• Excellent communication and collaboration abilities to work effectively with cross‑functional teams.
• Understanding of B2B marketing principles and best practices is preferred.

Education

Bachelor’s degree in Marketing, Business, or a related field.

Certifications/Training

• Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.

Physical Qualifications

• Standard required physical activities including length of time performing each activity.

Compensation

The expected base rate for this role is between $55,000 and $90,000.

Benefits

Health insurance, pre‑tax spending accounts, retirement benefits, paid time off, short‑term and long‑term disability, employee stock purchase plan, and life insurance.

EEO Statement

US Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law.
EOE– Race/Color/Religion/Sex/SexualOrientation/Gender Identity/National Origin/ Age/Genetic Information /Protected Veteran/Disability Status

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