Paid Search Associate

Morgan & Morgan, P.A.

New York (NY)

Hybrid

USD 70,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Medical and dental insurance

401(k) plan

Paid time off

Paid holidays

Job summary

A prominent law firm in Brooklyn is seeking a Mid-Senior level Search Associate. The candidate will manage paid search campaigns primarily with Microsoft Bing and Google Local Services Ads, contributing to pacing management and campaign optimization. We look for a proactive individual with a strong analytical background and solid experience in paid media marketing. The role offers an excellent benefits package and an innovative work environment.

Qualifications

3+ years of experience in paid search media marketing.
Demonstrated track record of direct response success.
Solid understanding of relevant media math.

Responsibilities

Manage multiple important items including Microsoft Bing.
Own campaign expansions & optimizations.
Serve as primary POC for Google and Bing.

Skills

Paid search media marketing

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree from an accredited university

Tools

Microsoft Excel

Google Sheets

Job description

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At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan, P.A. is the largest plaintiff’s law firm and legal media buyer in the country with aspirations to have offices in every state - currently over 1,000 attorneys and 4,000 employees, and over 35 years in the industry.

Our Brooklyn office, situated inside a renovated industrial loft, is the marketing backbone of the company. We operate like a startup – flexibility and self accountability is in our DNA. Our team members have the opportunity to innovate and solve problems their way; but reinforced by the strength and resources of an established enterprise. The role is expected to sit in office Monday-Thursday, with Fridays remote.

Who we want:

This role sits on our Performance Marketing team within the Marketing Strategy group; The primary channel this role will be responsible for is Paid Search. Ideal candidate is an independent thinker capable of challenging assumptions and being a proactive advocate for areas of responsibility. In addition to playing a key support role, you will directly own multiple important items, including Microsoft Bing as well as Google Local Services Ads, managing these as an accountable, thoughtful owner.

This Sr. Associate, Search responsibilities include work on pacing management, creative adjustments, campaign expansions & optimizations, and more. They also function as primary POC for both Google and Bing.

This is a highly visible role, so attention to detail and proactivity are critical. Paid Search marketing is the core focus, including adjacent ad products in the Google ecosystem and beyond (such as Performance Max). There will be opportunities to develop knowledge of other areas of digital including paid social and programmatic/display etc. Training will be provided as needed to tackle complex marketing, media, and technology challenges.

A successful candidate is: naturally curious, passionate in pursuing excellence, humble enough to ask questions and capable of out of the box thinking + creative problem solving. You must be comfortable operating as an owner across multiple critical areas.

This role reports into the Senior Manager of Search and will provide support to other teams including marketing managers, launching & optimizing various campaigns on their behalf.

3+ years of experience in paid search media marketing
Demonstrated track record of direct response success (set up, tracking, execution, optimization, and reporting)
A bachelor’s degree from an accredited university
Basic financial acumen & understanding of calculating risk/return on business decisions
Strong analytical, organizational, and communication skills (oral and written)
Solid understanding of Microsoft Excel / Google Sheets & relevant media math
Ability to connect dots and foresee implications
Project management skills to see projects to completion seamlessly
Adaptability, and strong EQ
Ability to navigate in the gray

Nice to Have

Deep experience or knowledge of one or more non-Search digital channels
DoubleClick / DV360 Experience
Knowledge and ability to build own data reports
Familiarity with Salesforce
Exposure to the legal industry or technology usage in law firms

Salary Range: $70,000 USD - $80,000 USD

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.

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