Paid Media Strategist (Remote, Calgary)

Blacksmith Agency LLC; United States; Remote; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is seeking a senior Paid Media Strategist to own strategy and performance across paid search, paid social, SEO and conversion optimization. This remote role blends strategic planning with hands-on execution, joining sales calls, shaping roadmaps, and guiding internal and external specialists.

You will oversee campaigns, report on performance, and drive continual improvement while balancing analytical depth with clear communication.

Qualifications

• 5+ years in PPC/SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Ability to articulate strategic recommendations to clients and sales.
• Proven track record of overseeing execution teams and maintaining deliverable quality.
• Strong analytical skills with the ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90-day, 6-month, and annual growth roadmaps for each client.
• Own client performance across paid search, paid social, and organic channels.
• Audit campaigns, keyword strategies, bidding, landing pages, and CRO opportunities.
• Oversee technical and on-page SEO, link building, and AI-driven content.
• Own KPI tracking, attribution, and analytics accuracy.
• Provide weekly direction and QA, coordinating with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Multi-channel marketing

Analytical problem solving

Client leadership

Executive communication

Strategic roadmap planning

Tools

Google Ads

GA4

Google Search Console

Job description

About The Role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada or South Africa)

About The Role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.

What You Will Own

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

What You Bring

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Nice to have

• Agency experience managing multiple clients at once.
• Experience joining sales calls and influencing close rates.
• Familiarity with multifamily, real estate or high-intent lead generation.
• Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.

Who Succeeds Here

• People who think strategically and manage execution.
• People who simplify complex marketing ideas for clients.
• People who own results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.