Paid Media Strategist - Launch & Optimize Campaigns

tastytrade; Chicago (IL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Discretionary performance bonus (8-12%

Job summary

tastytrade is seeking a Paid Media Specialist in Chicago, IL, to support planning, execution, and reporting of paid media campaigns. This in-person role requires 3+ years of experience and hands-on experience with DV360/CM360; you will traffic ads, write paid search copy, and manage external agency relationships.

You’ll coordinate with Creative and Performance teams, track campaigns end-to-end, and leverage AI tools to improve efficiencies. Reports to Head of Marketing Operations.

Qualifications

• 3+ years of experience in paid media.
• Experience with media planning and channel strategies.
• Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting.
• Experience trafficking ads.
• Experience writing paid search copy with an understanding of the underlying mechanics.
• Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred.
• Experience managing campaign timelines, logistics, and relationships with external agencies.
• Comfort using AI tools to find efficiencies

Responsibilities

• Support media planning and channel strategy, helping shape how and where campaigns run
• Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and external agency
• Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
• Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
• Write and refine advertising copy
• Manage campaign timelines and day-to-day logistics to keep launches on schedule
• Manage relationships with external agencies to ensure campaigns launch and run smoothly
• Use AI tools and other resources to find efficiencies and improve processes

Skills

Paid media

Media planning

Campaign lifecycle

Ad trafficking

Paid search copy

Agency management

AI tooling

Tools

DV360

CM360

Floodlight

Job description

tastytrade is seeking a Paid Media Specialist in Chicago, IL, to support planning, execution, and reporting of paid media campaigns. This in-person role requires 3+ years of experience and hands-on experience with DV360/CM360; you will traffic ads, write paid search copy, and manage external agency relationships.

You’ll coordinate with Creative and Performance teams, track campaigns end-to-end, and leverage AI tools to improve efficiencies. Reports to Head of Marketing Operations.