Paid Media Manager

Sexy Selfies Inc.; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

This role emphasizes data-driven planning, precise tracking of every dollar spent, and weekly reporting on CPA, ROAS, and payback. Comfort with adult content is required and collaboration with design for compelling ad creative is essential.

Qualifications

• 3+ years running paid media hands-on
• Strong analytics skills: spreadsheets, GA4 and conversion tracking
• Clear understanding of ad policies and what adult brands can and cannot run
• Comfortable with adult content

Responsibilities

• Plan, launch and optimize campaigns on adult ad networks and mainstream channels
• Manage budgets and pacing across campaigns
• Set up tracking (UTM tags, conversion pixels and postbacks) so every signup and purchase is traced to its source
• Report weekly on spend, cost per acquisition, return on ad spend (ROAS) and payback
• Test ad creative, landing pages and audiences, and keep what wins
• Brief design on ad creative and research new networks and placements

Skills

Paid media

Analytics

Ad policy knowledge

Budget management

Tools

GA4

UTM tagging

Conversion pixels

Postbacks

Job description

You will run our paid advertising and track what every dollar brings back. Most mainstream ad platforms restrict adult brands, so much of our spend goes through adult ad networks such as TrafficFactory, which we run on today.

You own the numbers: spend, cost per signup, return on ad spend and payback.

What you will do

• Plan, launch and optimize campaigns on adult ad networks and any mainstream channels open to us
• Manage budgets and pacing across campaigns
• Set up tracking (UTM tags, conversion pixels and postbacks) so every signup and purchase is traced to its source
• Report weekly on spend, cost per acquisition, return on ad spend (ROAS) and payback
• Test ad creative, landing pages and audiences, and keep what wins
• Brief design on ad creative and research new networks and placements

What we are looking for

• 3+ years running paid media hands-on, with your own budget
• Strong analytics skills: spreadsheets, GA4 and conversion tracking
• A clear understanding of ad policies and what adult brands can and cannot run
• Comfortable with adult content

SexySelfies is an adult creator platform. Members discover creators through a scrolling feed and pay only for the photos and videos they choose to unlock. There are no subscriptions. Creators keep 80% of every sale and can cash out whenever they want. Full nudity is welcome; hardcore content is not.