Paid Media Influencer Analyst

hims & hers; United States; Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Health benefits

ESPP

Job summary

Hims & Hers seeks a Paid Media Influencer Analyst to bridge influencer and paid media teams. You will source creators, craft briefs, and launch ads across Meta and TikTok, ensuring content is optimized for conversion.

You will manage campaigns, test audiences, and refresh creatives to hit efficiency targets while collaborating with Legal and Medical for compliant content. This role supports ecommerce growth with data-driven optimization.

Qualifications

• Experience guiding content creation toward conversion-focused paid outcomes (not just organic reach).
• Hands-on experience with branded content tools and ad tagging.
• Familiarity with paid social analytics and performance reporting.

Responsibilities

• Source and vet creators whose content fits paid media goals.
• Write briefs for influencer content optimized for conversion.
• Set up and launch influencer ads on Meta and TikTok platforms.
• Manage live campaigns, budget pacing, audience testing, and creative refresh.
• Measure influencer ad performance and compare with brand-led paid social.
• Track creator relationships, rights, and performance history.
• Apply best practices for amplification across platforms.

Skills

Influencer marketing

Meta Ads

TikTok Ads

Budget management

A/B testing

Tools

Meta Ads Manager

TikTok Ads Manager

CapCut

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Influencer content is one of the highest-performing creative sources across our Meta and TikTok conversion programs, and we’re investing further in it. We’re hiring a Paid Media Influencer Analyst to sit at the intersection of our Influencer and Paid Media teams — sourcing, editing, launching, and measuring influencer-driven ads across multiple hims & hers product categories.

You’ll work hand-in-hand with our influencer/creator team to help shape content that’s built to convert, then take that content live through Meta Partnership Ads (allowlisting) and TikTok Spark Ads, and manage it like any other high-performing ad in the account. This role is ideal for someone who loves creator content but also wants to own the performance side — testing, optimizing, and scaling what works.

You Will:

• Partner with the Influencer/Creator team to source and vet creators whose content and audience fit Hims & Hers paid media conversion goals across all product categories.
• Write and guide all paid media influencer briefs and edits to ensure influencer content is optimized for conversion-focused paid ads, not just organic engagement.
• Set up and launch influencer ads via Meta Partnership Ads (branded content allowlisting) and TikTok Spark Ads, ensuring proper permissions, tagging, and boosting are in place.
• Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refresh to hit conversion and efficiency targets across categories.
• Measure and report on influencer ad performance separately from and alongside brand/creative-led paid social, surfacing which influencers, formats, and hooks are driving results.
• Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history.
• Apply paid media amplification best practices to influencer content, including format, cropping, captions, and CTA placement by platform.
• Feed performance learnings back to the Influencer team to inform which creators and content styles to prioritize for future partnerships.
• Partner with Legal and Medical to ensure influencer content and disclosures meet healthcare marketing compliance requirements.

You Have:

• Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes (not just organic reach).
• Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting.
• Hands-on experience running TikTok Spark Ads off creator organic posts.
• Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok.
• Experience in ecommerce or direct-to-consumer paid social, with the analytical skills to manage budget, measure performance, and optimize toward efficiency targets.
• Strong cross-functional collaboration skills — you can work fluidly between creative/influencer partners and performance media teams.
• Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready ahead of launch.

Nice to Have:

• Experience in telehealth, healthcare, wellness, or another regulated or highly-compliant advertising category.
• Familiarity with influencer/creator management platforms (e.g., Grin, Aspire, CreatorIQ).
• Basic video editing skills (CapCut, Premiere, or similar) to guide or make quick creative tweaks.
• Experience testing and scaling UGC or creator content beyond influencer-specific programs.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.