Paid Media Executive, Hybrid

EAB; Washington (District of Columbia); Hybrid; USD 60.000 - 70.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision insurance

PTO

401(k) retirement plan

Wellness programs

Parental leave

Zusammenfassung

EAB is seeking a Paid Media Executive to join our Hybrid Digital team. You will manage paid media campaigns across Google Ads, Meta, and other platforms, collaborating with cross-functional teams to deliver measurable performance for higher education clients globally.

You will analyze data, uncover insights, and continuously optimize campaigns to maximize ROI while supporting international campaigns and emerging media channels in a fast-paced agency environment.

Qualifikationen

• 1-3+ years of experience managing paid digital media campaigns.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical and communication skills; detail-oriented and organized.

Aufgaben

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Analyze campaign data and optimize performance; produce actionable insights.
• Collaborate with Account Managers and Digital leadership to develop integrated media strategies.
• Maintain documentation, reporting, and time management; stay current on industry trends.

Kenntnisse

Analytical skills

Multitasking

Strong communication

Attention to detail

Time management

Ausbildung

Bachelor's degree preferred

Tools

Google Ads

Meta Ads Manager

Microsoft Excel

Jobbeschreibung

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story

The Role in Brief:

Paid Media Executive, Hybrid

Hybrid is seeking a motivated, analytical, and results-driven Paid Media Executive to join our growing Digital team. In this role, you'll execute and optimize paid media campaigns for higher education clients around the world, helping institutions connect with prospective students through innovative, data-driven digital marketing strategies.

As a Paid Media Executive, you'll manage campaigns across Google Ads, Meta, and other digital advertising platforms while partnering with Account Managers, Digital Strategists, and clients to deliver measurable performance. You'll analyze campaign data, uncover actionable insights, and continuously optimize campaigns to maximize results across multiple channels.

This is an excellent opportunity for someone looking to grow their expertise in paid search, paid social, and emerging media platforms while working on global campaigns with significant budgets in a collaborative, fast-paced agency environment.

This hire may be based in Philadelphia, PA, Richmond, VA, or Washington, D.C.

Primary Responsibilities:

Campaign Management

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.

• Execute campaign optimizations to improve performance and maximize return on advertising spend.

• Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.

• Support international campaigns across emerging media platforms as business needs evolve.

Performance Analysis & Optimization

• Track campaign KPIs and analyze performance across multiple digital channels.

• Develop insightful campaign reports that clearly communicate results and recommendations to internal stakeholders and clients.

• Identify performance trends, optimization opportunities, and emerging audience behaviors.

• Utilize data to continuously improve campaign effectiveness and overall client outcomes.

Client Success & Collaboration

• Build a strong understanding of each client's goals, enrollment objectives, and marketing strategy.

• Partner closely with Account Managers and Digital leadership to develop integrated media strategies.

• Collaborate with platform partners including Google and Meta to leverage best practices and new capabilities.

• Contribute ideas that improve campaign performance, innovation, and client experience.

Operational Excellence

• Maintain accurate campaign documentation, reporting, and time management.

• Ensure projects are completed on schedule while managing multiple client accounts simultaneously.

• Stay current on industry trends, platform updates, and emerging digital advertising technologies.

• Continue developing expertise across new advertising channels and international media platforms.

Basic Qualifications:

• Bachelor's degree preferred or equivalent professional experience.

• 1-3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.

• Experience working with Google Ads and Meta Ads Manager.

• Strong analytical skills with the ability to interpret campaign data and identify actionable insights.

• Excellent organizational skills with strong attention to detail.

• Ability to manage multiple priorities in a fast-paced agency environment.

• Strong written and verbal communication skills.

• Proficiency with Microsoft Excel or similar reporting tools.

• Self-motivated with a strong desire to continuously learn and improve.

Ideal Qualifications:

• Experience managing paid Search, Social, and Programmatic advertising campaigns.

• Familiarity with campaign tracking, attribution, and digital marketing analytics.

• Experience working with large advertising budgets across multiple clients.

• Passion for digital marketing, emerging advertising technologies, and performance optimization.

• Ability to think strategically while executing campaigns with precision.

• Strong collaboration skills and experience working cross-functionally with client services and creative teams.

• Experience working within an agency environment is preferred.

Compensation

The anticipated starting salary (base) range for this role is $60,000 - $70,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible

• 20+ days of PTO annually, in addition to paid firm and floating holidays

• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

• 401(k) retirement savings plan with annual discretionary company matching contribution

• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

• Employee assistance program with counseling services and resources available to all employees and immediate family

• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

• Fertility treatment coverage and adoption or surrogacy assistance

• Paid parental leave with phase back to work program for birthing and non-birthing parents

• Access to milk shipping service to support nursing employees during business travel

• Discounted pet health insurance coverage for dog and cat family members

• Company-provided life, AD&D, and disability insurance

• Financial wellness resources and membership in a robust employee discount program

• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.