Paid Media Buyer

Circle K; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

Circle K is seeking a North American Paid Media Buyer to drive the success of RMN campaigns within the Global Digital and Loyalty team. This role involves managing programmatic media efforts, collaborating with marketing teams, and optimizing media performance metrics.

The ideal candidate has a Bachelor’s degree and 1–2 years of media buying experience. Strong communication skills and creativity are essential for developing effective campaigns.

Qualifications

• 1–2 years of media buying experience.
• Strong presentation and communication skills.
• Ability to work in a fast‑paced environment.

Responsibilities

• Manage, implement, optimize, and report on programmatic efforts.
• Develop dynamic activation plans and collaborate cross‑functionally.
• Analyze campaign results and provide actionable insights.

Skills

Media buying experience

Communication skills

Creative thinking

Troubleshooting skills

Education

Bachelor’s degree in advertising, marketing, communications, or related field

Job description

Who We Are

North American Paid Media Buyer

At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way, offering fast and friendly service. We embrace the on‑the‑go lifestyle—taking extra steps to brighten peoples’ days and make quick stops easier. We operate across North America, Europe, Asia, and the Middle East, growing into one of the world’s leading convenience and fuel retail businesses. We care about our people and our communities and look for ways to uplift people first. Wherever your journey’s going, we can help you get there.

Join Our Team

The North American Paid Media Buyer is part of the Global Digital and Loyalty team and reports directly to the Retail Media Manager. This pivotal role drives the success of RMN campaigns by managing the end‑to‑end lifecycle, from strategic concepting to activation and performance reporting. It shapes campaign narratives, ensures measurable outcomes, and delivers exceptional value to advertising partners and customers.

As Part of Our Team, You Will

• Take part in the evolution of a quickly growing and exciting arm of the Circle K business.
• Influence and develop the strategic digital transformation within Circle K's retail media network (RMN).
• Work on challenges across the entire footprint of Circle K stores in the US and Canada.

What You Will Do

• Daily manage, implement, optimize, and report on programmatic efforts across the entire book of business for Circle K media.
• Partner with the Marketing Manager and media team members to develop dynamic activation plans; collaborate cross‑functionally to bring plans to market; lead vendor vetting and intake processes to expand paid media opportunities.
• Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations.
• Skillfully manage multi‑million‑dollar advertising budgets across various programmatic partners and ad‑buying platforms.
• Collaborate with creative teams to develop campaign creatives for programmatic channels and tactics.
• Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable terms.
• Develop optimal ad operation processes and partner with cross‑functional teams for implementation and accuracy.
• Partner with the Retail Media Manager in media planning to recommend best practices and develop optimal media mix for programmatic channels.
• Maintain up‑to‑date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with the organization.

Skills & Qualifications

• 1–2 years of media buying experience.
• Bachelor’s degree in advertising, marketing, communications, or a related field.
• Agency or retail media experience preferred.
• Knowledge and execution across multiple channels.
• Strong presentation and communication skills.
• Ability to work in a fast‑paced environment.
• A fast learner with creative thinking and a go‑getter attitude.
• Proactive troubleshooting skills and the ability to bring solutions to problems for quick resolutions.

Equal Opportunity Employer

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or otherwise participating in the application process.