Paid Media Analyst

Intermountain Home Services; Salt Lake City (UT); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Paid medical for employees

Vision and dental plans

401(k) with competitive matching

PTO and paid holidays

Job summary

A leading home services firm in Salt Lake City seeks a Paid Media Analyst to join its marketing team. The role involves analyzing campaign data across platforms like Google Ads and Meta, optimizing spend, and driving lead generation. Candidates should have 2-3 years of experience in digital marketing with strong analytical skills. This is a full-time opportunity that offers competitive pay and benefits in a supportive environment.

Qualifications

• Experience with digital marketing and campaign analytics.
• Strong understanding of performance marketing metrics.
• Proficiency in Excel/Google Sheets and reporting tools.

Responsibilities

• Analyze campaign performance data across platforms.
• Track and report on key performance indicators.
• Monitor daily pacing and identify optimization opportunities.

Skills

Analytical thinking

Attention to detail

Communication

Curiosity

Collaboration

Ownership

Education

2–3 years of experience in paid media or digital marketing

Familiarity with A/B testing methodology

Tools

Google Ads

Meta

Excel

Google Analytics

Looker Studio

Job description

Join to apply for the Paid Media Analyst role at Intermountain Home Services

Intermountain Home Services provided pay range

This range is provided by Intermountain Home Services. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $80,000.00/yr

Position Mission: To support paid media performance across multiple platforms by analyzing campaign data, uncovering insights, and helping optimize spend, targeting, and creative to drive cost-effective lead generation and revenue growth.

Overview: Intermountain Home Services is hiring a Paid Media Analyst to join our high-performing marketing team. In this role, you’ll help monitor, report, and analyze digital advertising campaigns across a variety of channels including Google Ads, Meta, YouTube, and other platforms. You’ll support the execution of A/B tests, track budget pacing, and deliver insights that improve efficiency and ROI across multiple brands and service lines. This is a great opportunity for a data-driven digital marketer who’s passionate about paid media, performance marketing, and delivering actionable insights in a fast-moving environment.

Key Responsibilities:

• Analyze campaign performance data across Google Ads, Meta, YouTube, Local Services, and other platforms
• Track and report on KPIs such as CPL, CTR, conversion rate, ROAS, and revenue contribution
• Monitor daily pacing, flag underperforming campaigns, and identify optimization opportunities
• Support bidding, audience, and creative tests by structuring experiments and evaluating results
• Build reports and dashboards that clearly communicate performance trends and recommendations
• Help manage and enforce budget allocation across multiple brands and locations
• Work closely with paid media buyers, creative teams, and brand managers to align strategy and execution
• Assist with UTM tagging, tracking parameters, and data integrity audits
• Research industry benchmarks and trends to support continuous improvement
• Present findings and insights to internal stakeholders in a clear and actionable format

Core Competencies:

• Analytical Thinking: Translates data into insights that drive smarter campaign decisions
• Attention to Detail: Ensures accuracy in performance tracking, reports, and budget pacing
• Communication: Explains complex data in a clear, digestible, and actionable way
• Curiosity: Continuously explores ways to improve paid media performance
• Collaboration: Partners with buyers, creatives, and brand teams to align on performance goals
• Ownership: Follows through on analysis, reporting, and tracking tasks with accountability

Aligned with Our Shared Values:

• Excellence: You dig deep into campaign data to ensure we’re getting the best results from every dollar spent.
• Integrity: You communicate insights and challenges honestly to help the team make smart, ethical decisions.
• Solution-Oriented: You don’t just report the numbers—you look for ways to make them better.
• Collaboration: You contribute to a team effort by sharing findings and supporting performance initiatives.
• Innovation: You explore new tools, visualizations, and data sources to push paid media forward

Qualifications:

• 2–3 years of experience in paid media, digital marketing, or marketing analytics
• Strong understanding of performance marketing metrics and platforms (Google Ads, Meta, etc.)
• Proficient in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools a plus
• Experience with Google Analytics, conversion tracking, and UTM structures
• Familiarity with A/B testing methodology and campaign experimentation
• Strong attention to detail and organization across multiple campaigns or brands
• Experience in home services, eCommerce, or lead generation environments preferred
• Must pass background check and drug screening

Why you should work with us:

One Team. Relentless Standards. Results That Matter.

At Intermountain Home Services (IHS) and its family of brands, we don’t just fix pipes and tune HVAC units—we build a platform for people to grow, lead, and thrive. From day one, every team member joins a company that’s scaling smart, led by strong values, and driven by a mission to serve both our communities and our employees with excellence.

We empower our brands and our people to win together—designing systems, developing talent, and holding ourselves to elite standards in everything we do. Our employees aren’t just part of a company, they’re part of something bigger: a movement to define the future of home services with urgency, discipline, and full ownership.

Fair, Flexible, and Performance-Driven Pay

• Competitive salaries across the board, benchmarked to market
• Incentive-based pay and commissions for most field and customer-facing roles

Benefits That Support the Whole You

• Paid medical for employees, with affordable family options
• Vision and dental plans with low premiums
• HSA and copay plan choices
• 401(k) with competitive matching: 100% up to 3%, 50% from 3–5%
• PTO and 6 paid holidays

Career Growth That’s Real

• Career pathing initiatives for every position underway

A Culture That’s Results-Oriented and Human

• You’ll be seen, heard, and expected to lead—at every level.
• Our leaders are accessible, hands-on, and committed to removing barriers.
• We work hard, move fast, and support one another like family.

What Sets Us Apart

• Bold mission. We’re building the most respected, scalable home services company in America.
• Strong brands. People know and trust our names in the communities we serve.
• Elite standards. We’re not here to be average—we’re here to be great.
• Real opportunity. Whether you’re new to the industry or a seasoned pro, you’ll find room to grow here.

Intermountain Home Services is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Intermountain Home Services participates in the E-Verify program to confirm the identity and employment eligibility of all new employees.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Consumer Services