Paid Media Analyst

Integrative Systems; Chicago (IL); Hybrid; USD 75,000 - 120,000; Full time

Job summary

Integrative Systems is seeking a hands-on Paid Media Analyst in Chicago to own and optimize campaigns across Google, Microsoft, and Meta. You’ll manage large product feeds, keep Merchant Center healthy, and translate data into revenue growth.

You will test ideas, collaborate with internal teams, and ensure compliance across sensitive verticals while driving ROAS and overall performance. Remote work options exist for qualified candidates.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business, or related field.
• 4–6 years of hands-on paid media experience with successful campaigns.
• Strong experience with Google Ads including Shopping, Performance Max, and Search.
• Experience managing Google Merchant Center product feeds with thousands of SKUs.
• E-commerce experience and understanding of ROAS, revenue, and product-level optimization.
• Clear written and verbal English communication to stakeholders.
• Lead generation experience in sensitive or regulated verticals.

Responsibilities

• Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, and Meta Ads.
• Own day-to-day management of Google Merchant Center product feeds; keep feeds compliant and up to date.
• Monitor feed health and optimize product data for performance and relevance.
• Analyze campaign and product-level data to identify trends and opportunities for improvement.
• Develop hypotheses and run tests (A/B and other experiments) on ad copy, creatives, and bidding strategies.
• Prepare monthly and ad hoc performance reports and present results to clients.

Skills

PPC strategy

Data-driven optimization

Cross-platform advertising

Stakeholder communication

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Google Ads

Microsoft Ads

Meta Ads

Google Merchant Center

Google Tag Manager

Feedonomics

Job description

We are looking for a hands-on, results-driven Paid Media Analyst who loves the details of e-commerce advertising. You'll manage Shopping and Performance Max campaigns backed by product feeds with thousands of SKUs, keep Merchant Center healthy, and turn product-level data into better ROAS.

You'll work across PPC and paid social, support lead generation programs (including sensitive and regulated verticals), and own the paid media strategy for your accounts. If you like owning both the strategy and the day-to-day, testing ideas, and seeing your optimizations move revenue, this role is for you.

Campaign Management

• Build, launch, manage, and optimize campaigns across paid media platforms, including Google Ads, Microsoft Ads, and Meta Ads, to achieve client goals.
• Own day-to-day management of Google Merchant Center, keeping product feeds accurate, compliant, and up to date.
• Monitor feed health, resolve disapprovals and errors, and optimize product data (titles, attributes, custom labels) for performance and relevance.
• Manage large-scale e-commerce campaigns with thousands of SKUs, optimizing for ROAS and revenue.
• Support lead generation campaigns, including those in sensitive or regulated verticals, with close attention to platform policies and compliance.
• Set up and QA conversion tracking in Google Tag Manager and ad platforms so data is accurate before and after launch.

Testing and Optimization

• Analyze campaign and product-level data to pinpoint trends, correlations, and patterns, and turn them into clear opportunities for improvement.
• Monitor KPIs like ROAS, CPM, CPA, CTR, CPL and budget pacing, adjusting tactics like quality score, hook rate, add-to-cart rate, cart abandonment rate etc., to meet or exceed goals.
• Develop hypotheses and run tests (A/B and other experiments) on ad copy, creative, audiences, bidding strategies, campaign structures, product groupings, and landing pages, and document what you learn.
• Stay current on platform updates and industry best practices and bring new ideas to a "test and learn" team.

Strategy and Collaboration

• Develop and own paid media strategies that align with client business objectives.
• Collaborate with Partner Success and other internal teams to keep strategy cohesive across channels.
• Recommend new paid media opportunities and optimizations.

Reporting and Communication

• Prepare monthly and ad hoc performance reports that highlight results, insights, and next steps.
• Join client calls presenting performance and answering paid-media-specific questions.
• Keep project tasks, notes, and account updates current so any team member can step in with full context.
• Communicate data insights clearly and concisely to internal and client stakeholders.
• Work from home opportunity for a resource based outside the United States.
• Expected weekly capacity, contract rate, payment terms, and engagement duration will be agreed before the engagement begins.
• Availability for scheduled team and client calls, with agreed overlap with U.S. Central Time business hours.
• Reliable internet connectivity and a professional remote working environment suitable for client calls and secure account access.
• Collaboration with a team that puts data science at the core of paid media, with access to proprietary attribution and search intelligence tools relevant to the engagement.
• Detail-driven and professional in every internal and client interaction.
• Proactive, spotting opportunities for improvement before being asked.
• Organized and transparent, updating our project management system daily so the whole team stays up to speed.
• AI-forward, using tools like Claude to work more efficiently across analysis, reporting, and documentation while keeping quality and accuracy high.
• Collaborative, sharing knowledge and best practices, and comfortable working both independently and on a distributed remote team.
• Reliable and responsive, coordinating availability and deadlines with the team and planning any additional support for launches or peak periods in advance.
• Analytical and creative, able to look at an idea from every angle and turn the numbers into action. Curiosity is a must.

Job Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field. Masters preferred.
• 4 to 6 years of hands-on paid media experience, with a track record of successful campaigns.
• Strong experience with Google Ads, including Shopping, Performance Max, and Search.
• Proven experience managing Google Merchant Center product feeds and campaigns with thousands of SKUs.
• E-commerce experience and a solid understanding of ROAS, revenue, and product-level optimization.
• Strong analytical skills and comfort working with large, complex datasets.
• Experience with A/B testing, bid strategies, and other optimization techniques.
• Experience with Google Analytics and reporting or dashboard tools.
• Clear written and verbal communication in English, including explaining data to non-technical stakeholders.
• Lead generation experience in higher education or other sensitive or regulated verticals.
• Experience supporting creative development for paid search and paid social, from writing ad copy and creative briefs to turning performance insights into creative recommendations.
• Meta Ads and other paid social experience, including catalog and dynamic product ads.
• Experience with feed management platforms such as Feedonomics.
• Working knowledge of websites and Google Tag Manager, including creating and troubleshooting tags, triggers, and variables.
• CRM awareness, plus an understanding of CRO, SEO, and user experience principles.
• Foundational platform certs (like standard Google Ads or Meta Associate) are expected baselines.

About Integrative Systems:

We are a reputable 20+-year-old software development and back-office optimization firm based in Chicago with clients for Microsoft applications (desktop, web, and mobile), IBM i, JDA MMS, and BPCS throughout North America and Canada.

• We have an exceptional work culture that is vibrant, and performance-driven – A workplace that you will aspireto be a member of.
• We proactively work towards creating an environment – wherein every associate is incentivized to think independently; bring to bear diverse and dynamic resources to resolve complex problems collaboratively. And most importantly, understand the meaning and growth in their work.
  • We work with a belief that everyone associated with Integrative should grow professionally and personally. Therefore, we seek out what's best for our co-workers.
  • We strive to create a workplace that 100 people would absolutely love, not a place that 1000 people kind of like. To achieve this, we try to create job experiences, not job opportunities.
  • We know the importance of adding the 'FUN' in 'business fundamentals' at the right time - yet are a well-disciplined, profitable, well-oiled engine of growth. So, when we hire new talent, we lookout for someone who can balance work-life easily.
  • We hire only the best. For a typical position, we sift through one hundred resumes and interview at least ten people. Make it in, and you'll be working with some of the best minds in the business. We understand that 'A' people attract 'A' people.
  • We do not ride on anything short-term - no short-term market trends, short-term profits, or any short-cuts. Hence, we look for talent who usually believes in stability and commitment more than short-term benefits.
  • We understand that when a person joins, he/she brings in various dimensions of their being - physical, emotional, social, mental, and spiritual aspects to the workplace, not just vocational. And because we address all these dimensions for every associate's wellbeing, we create an environment that fosters optimism, mindfulness, authenticity, belongingness, meaning, and vitality.