Paid Digital Manager

Assistants vs. Agents; Salt Lake City (UT); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

14 paid holidays

Job summary

Rise Up Selects is seeking a Paid Digital Manager to build and run paid advertising campaigns across a diverse slate of events, including our own festivals and client-promoted events. You’ll own campaigns end-to-end, manage budgets, and optimize for ticket sales across platforms like Meta, Google, TikTok, and more.

The role is hands-on, requiring daily ad account work, performance monitoring, and strategic adjustments to protect the sales curve.

Qualifications

• 3+ years managing paid digital campaigns with direct accountability for performance.
• Experience in music, live events, or ticketed entertainment strongly preferred.
• Hands-on platform experience across Meta and Google at minimum; broader platform experience a plus.
• Demonstrated ownership of real media budgets, not just campaign support.
• Bachelor's degree preferred; equivalent experience valued.

Responsibilities

• Campaign Build and Execution: Build, launch, and manage paid campaigns across Meta, Google, TikTok, Snapchat, StackAdapt, X, and other platforms.
• Tracking and Data: Maintain clean tracking infrastructure and first-party data ingestion for compliance.
• Reporting and Analysis: Deliver regular performance reporting and track sales pacing by event, genre, and market.
• Collaboration: Work with marketing managers to reflect the broader campaign strategy and coordinate with ticketing.
• Event Support: Support day-of-show and festival marketing operations remotely during event weeks.

Job description

THE ROLE

The Paid Digital Manager builds and runs paid advertising campaigns across the Rise Up Selects portfolio. Our own festivals and concerts, and the client events we market under service agreements.

This is a hands-on role. You will be in the ad accounts daily, building campaigns, managing budgets, watching performance, and adjusting to protect the sales curve. You will own results on the events assigned to you and be accountable for the return those campaigns deliver.

The work moves fast and runs wide. In any given month you may be driving a reggae festival in Florida, a rock show in Salt Lake, and a country festival for an outside client, each with a different audience and a different curve.

PORTFOLIO FOCUS

• Rise Up Selects festivals, curated events, and venue properties
• External agency projects for client promoters and event owners

WHAT YOU'LL DO

CAMPAIGN BUILD AND EXECUTION

• Build, launch, and manage paid campaigns across Meta, Google, TikTok, Snapchat, StackAdapt, X, and other relevant platforms
• Develop media plans that align budget, audience, creative, and flighting against ticket sales goals and on-sale timing
• Build and maintain target audiences, lookalike models, and retargeting pools across established and new markets
• Manage budget pacing against approved plans, flagging variance early and reallocating to protect performance
• Coordinate the full campaign process including audiences, assets, copy, tracking, and deployment
• Partner with the marketing team on creative direction for paid assets, ensuring what runs matches the brand

TRACKING AND DATA

• Maintain clean tracking infrastructure across platforms, including pixels, conversion events, and attribution setup
• Manage first-party data ingestion and audience hygiene, ensuring sales and fan data is deployed effectively and in compliance with applicable law and platform terms
• Troubleshoot discrepancies between platform reporting and ticketing data, and resolve them before they distort decisions

REPORTING AND ANALYSIS

• Deliver regular performance reporting to marketing leadership and, where applicable, to clients
• Track sales pacing against benchmarks by event, genre, and market
• Actualize media spend and contribute to post-event recaps covering plan performance, key metrics, and recommendations for the next cycle
• Support client reporting obligations under active marketing services agreements, including documentation and backup for billed media spend

COLLABORATION

• Work closely with marketing managers to ensure ad plans reflect the broader campaign strategy
• Coordinate with ticketing on tracking, promo codes, and sales data
• Support finance on vendor billing, budget reconciliation, and spend reporting
• Stay current on emerging platforms, ad formats, measurement changes, and competitive activity

EVENT SUPPORT

• Support day-of-show and festival marketing operations remotely, including real-time campaign adjustments during event weeks
• Additional duties as assigned

WHO YOU ARE

EXPERIENCE

• 3+ years managing paid digital campaigns with direct accountability for performance
• Experience in music, live events, or ticketed entertainment strongly preferred
• Hands-on platform experience across Meta and Google at minimum; broader platform experience a plus
• Demonstrated ownership of real media budgets, not just campaign support
• Bachelor's degree preferred; equivalent experience valued

SKILLS

• Strong working command of paid digital strategy and execution, including audience building and attribution
• Comfortable organizing, interrogating, and presenting campaign data
• Understanding of creative best practices and what makes an ad work in this category
• Fluency with Microsoft Office and Google Workspace; familiarity with Adobe Creative Suite a plus
• Clear written and verbal communication, with the ability to explain performance to people who don't live in the ad accounts

WORKING STYLE

• Comfortable managing a high volume of simultaneous campaigns without losing the details
• Self-starting and organized, able to work independently and across a dynamic team
• Able to maintain strict confidentiality regarding corporate, strategic, financial, and client information
• Energized by a fast-paced environment and motivated by solving problems under real deadlines
• Genuinely enjoys live music and the work of building an audience for it

COMPENSATION AND BENEFITS

Salary range: $55,000 - $85,000 per year, based on experience.

Benefits: Medical, dental, and vision insurance for full-time employees working 30 or more hours per week, starting the first of the month after 60 days of service (the company pays for basic medical coverage), a 401(k) plan, and 14 paid company holidays.

WHERE YOU'LL WORK

Rise Up Selects values in-person collaboration and the team cohesion that comes with it. We are an office-first company, based in Salt Lake City, where real-time communication and spontaneous idea sharing keep a fast-moving business moving.

For exceptional candidates we will consider remote arrangements, but this is the exception rather than the norm and requires strong self-direction and excellent communication.

Availability during evenings and weekends is expected around announce dates, on-sales, and event weeks. Campaigns go live when the announce goes live, and the final days before an event are when the most tickets move.

This is a full-time position.

Rise Up Selects provides equal employment opportunities to all employees and applicants without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender, gender identity or expression, sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local law.

Rise Up Selects, LLC is an equal opportunity employer.

Rise Up Selects is an independently owned, full-service live entertainment production and marketing company. We produce our own festivals and concerts, and we provide end-to-end marketing, production, and festival services to promoters and event owners across the country.

Our work spans talent buying, marketing strategy, digital advertising, ticketing, event production, sponsorship development, and food and beverage programming. Whether we're building our own signature experiences or partnering with fellow promoters, we bring the same dedication to excellence and attention to detail that has defined our success.

We are a team that lives and breathes live music. We possess the drive, tenacity, character, and accountability to get things done daily, operating independently with authority and executing together toward a common goal.