As Packaging Designer, you'll own creative direction and execution for packaging and print across every SKU we ship. This is about making the box, the card, the clip-strip feel as considered as the product inside it.
Key Responsibilities
Design Packaging Across the Line
- Own packaging and print design direction across all product categories
- Develop seasonal packaging concepts, structural direction, and print and color direction
- Build a cohesive packaging point of view that reinforces brand identity at every touchpoint
Create Production-Ready Work at Scale
- Create detailed packaging CADs, die-lines, and production-ready art
- Select substrates, finishes, and embellishments; partner with Product Development on samples
- Review print proofs, strike-offs, and color and material approvals
- Partner with merchandising on packaging strategy across the assortment
- Present packaging rationale and direction to cross-functional partners
- Manage revisions and approvals from concept through final production files
Drive Innovation & Trend Relevance
- Maintain awareness of competitor packaging and emerging print and production techniques
- Monitor TikTok unboxing and packaging-reveal trends to keep packaging feeling current
- Balance creative ambition with cost targets and production feasibility at scale
- Guide the work of the Associate Graphic Designer, Packaging
Who You Are
- A designer who thinks about packaging as product, not paperwork
- A creative problem-solver who finds structural and material solutions others miss - comfortable challenging the standard box
- Fluent in print production - die-lines, substrates, color separation - not just creative concepting
- Comfortable being the first Designer-level owner packaging
- A strong storyteller who can make the case for packaging as a brand touchpoint
Qualifications
- Bachelor's degree in Fashion Design, Product Design, or a related field
- 4-7 years of design experience, including full category ownership
- Deep knowledge of the product development cycle, costing, and sourcing
- Strong presentation and cross-functional partnership skills