Outreach Coordinator/Community Liaison

BayMark Health Services; Berlin (VT); On-site; USD 32,000 - 36,000; Full time

Benefits offered by this job

401K match

Medical, Dental, Vision Insurance

Paid Time Off

Bereavement Leave

Flexible Sick Time

Employee Referral Program

Job summary

BAART Program in Berlin seeks a Full Time Community Liaison to promote opioid treatment programs through relationship building with referral sources, identifying market opportunities and raising brand awareness in the service area. You will work with five centers, including a 24/7 site, to expand outreach and enrollment.

You will educate communities about opioid use disorder, develop referral relationships, and coordinate marketing plans with clinical teams to improve access to care across the

Qualifications

• Associates in Marketing, Human Services, or related field or Bachelors with the ability to obtain an AAP within 180 days of employment.
• Minimum of 3 years in healthcare marketing and sales, preferably in behavioral healthcare.
• Proven success in direct marketing/sales and/or clinical outreach; experienced presenting to diverse groups.
• Knowledge of substance use disorder, recovery and industry trends.
• Healthcare marketing or sales experience; Bachelor’s in marketing/healthcare administration or clinical degree preferred.
• Self-motivated with strong organization and attention to detail; solid work ethic.
• Advanced computer skills including MS Office and CRM software.
• Ability to maintain routine records and communicate effectively, orally and in writing.
• Self-directed with ability to work with little supervision.
• Flexible and cooperative in fulfilling obligations and Team-oriented in a matrixed structure.
• Ability to establish and maintain relationships with partners, patients, management, staff and peers.
• Satisfactory drug screen and criminal background check.

Responsibilities

• Promotes opioid treatment programs and raises brand awareness within the designated service area.
• Builds and nurtures relationships with referral sources to develop a strong referral program.
• Develops and implements marketing and referral plans to identify opportunities and increase program utilization.
• Uses multiple contact methods to develop trust and long-term referral relationships.
• Schedules and conducts in-person meetings with decision makers to understand needs and overcome barriers.
• Follows up with referral sources to thank, answer questions and assess satisfaction with referrals.
• Develops relations with contracted payors for mutually beneficial connections.
• Coordinates local public relations outreach through engagements, trainings and joint marketing opportunities.
• Collaborates with clinical teams to refine messaging about services across touchpoints.
• Trains staff on customer service delivery, call handling, and inquiry tracking.
• Handles stressful situations professionally and maintains office presence for meetings.
• Maintains a detailed CRM for marketing strategies, referrals, appointments and notes.
• Tracks market changes and reports findings; submits regular activity reports.
• Works within a matrixed team to improve sales/referral processes and admissions.
• Extensive travel within the assigned territory.
• Other duties as assigned.

Skills

Healthcare marketing

Sales experience

Public speaking

CRM software

Microsoft Office

Organizational skills

Teamwork

Education

Associate degree in Marketing or related field

Bachelor's degree (preferred)

Tools

CRM software

Microsoft Office

Job description

Description

Full Time - Community Liaison

BAART Program is looking for a Community Liaison who will promote our opioid treatment programs in the Berlin region by promoting and marketing their services through relationship building with existing and potential referral sources, identifying new referral partners, identifying market opportunities, and raising brand awareness within the designated service area. This position will support five area centers including a 24/7.

Responsibilities

• Provides community education on opioid use disorder and conveys benefits of our treatment services to influencers and referral sources within the service area.
• Builds and cultivates relationships within given referral source categories with decision makers, influencers and others to build a strong referral program.
• Develops and implements marketing and referral development plans to identify referral opportunities and increase program utilization.
• Utilizes all available contact methodologies to achieve maximum reach: individual and personalized contacts, telephone contacts, significant email contact, mailings, etc. with the ultimate goal of developing trust and cultivating long term referral relationships.
• Schedule and complete individual, in person meetings with decision makers and influencers to understand needs, identify and resolve barriers to establishing successful partnerships and referral relationships.
• Follow up with referral sources after they have referred a patient to thank them for the referral, answer any questions and assess their satisfaction with the referral experience.
• Develop collaborative relationships with contracted payors to foster mutually beneficial connections.
• Coordinates local public relations outreach through speaking engagements, in-service trainings and other involvement in community organizations and joint marketing opportunities with allied healthcare professionals.
• Work with the clinical teams to develop and refine messaging around service offerings through all touchpoints to strengthen the brand and expand awareness of the brand.
• Provide staff training and coaching for customer service delivery, call handling and the inquiry and tracking process. Ensure effective cross-communication and collaboration with the Intake team.
• Ability to handle stressful situations and interact with others.
• Must be present during working hours at the office for in person meetings and access to a computer without violating company policy.
• Maintains a detailed customer relationship database system to document marketing strategies, referral related data, appointment history, call objectives and related notes.
• Track, monitor and report changes in the marketplace.
• Submit regular and requested reports, including weekly activity reports as directed.
• Work within a matrixed team structure to improve the overall sales/referral development and Inquiry/admission process.
• Extensive travel throughout the assigned territory
• Other duties as assigned.

Qualifications

• Associates in Marketing, Human Services, or related field or Bachelors (preferred) with the ability to obtain an AAP within the first 180 days of employment.
• Minimum of 3years successful experience in healthcare marketing and sales, preferably in behavioral healthcare.
• Proven success in direct marketing/sales and/or clinical outreach. Experienced presenting in public settings to diverse groups of individuals.
• Possesses a competent understanding of substance use disorder, recovery and trends within the industry
• Demonstrated and relevant sales / marketing experience in healthcare is a plus. Bachelor's degree from an accredited college or university in a relevant field such as marketing, health care administration or a clinical degree preferred.
• Self-motivated with strong organization skills and attention to detail, with a strong work ethic.
• Advanced computer skills including Microsoft Office programs and CRM software.
• Ability to maintain routine records and communicate effectively, both orally and in writing.
• Self-directed with the ability to work with little supervision.
• Flexible and cooperative in fulfilling all obligations.
• Demonstrates positive and cooperative behaviors when working within a matrixed team structure.
• Ability to understand and follow oral and written directions, establish and maintain effective working relationships with partners, patients, program management, medical staff, counselors and peers.
• Satisfactory drug screen and criminal background check

Salary Range

Salary ranges from $23.00 to $26.00 an hour.

The salary of the candidate(s) selected for this role will be set based on a variety of factors, including but not limited to, experience, education, specialty and training.

BayMark offers excellent benefits

• 401K match
• Medical, Dental, Vision Insurance
• Accident Injury, Hospital Indemnity and Critical Illness Plans
• Company paid Short & Long Term Disability
• Company paid Basic Life Insurance
• Paid Time Off
• Bereavement Leave
• Flexible Sick Time
• Employee Referral Program

Total compensation goes beyond the value on the paycheck.

Here is what you can expect from us

BAART Program, a progressive substance abuse treatment organization, is committed to the highest quality of patient care in a comfortable outpatient clinic setting. Our ultimate goal is to address the physical, emotional, and mental aspects of opioid use disorder to help each of our patients achieve long-term recovery and an improved quality of life.

BAART Program is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran’s status or any other classification protected by State/Federal laws.