Out of Home Lead

pmg; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

PMG is seeking a Lead in Out of Home to drive strategy, planning, and buying for assigned customers, ensuring campaigns align with objectives and budgets.

You will manage campaigns end-to-end, present recommendations to clients, and mentor junior team members while expanding PMG's OOH capabilities through data-driven insights and collaboration with media partners.

Qualifications

• 4+ years of experience in Out of Home Media, Media Planning, Integrated Media, or a related advertising discipline.
• Hands-on experience developing OOH strategies and managing campaigns across planning, buying, production, activation, monitoring, and post-campaign reporting.
• Strong understanding of the OOH marketplace, including traditional and digital formats, inventory.

Responsibilities

• Lead OOH strategy, planning, and buying for assigned customers, ensuring recommendations align with business objectives, target audiences, market considerations, and budgets.
• Manage OOH campaigns throughout the full lifecycle, from initial planning and buying through production, launch, monitoring, optimization, and post-campaign reporting.
• Serve as the primary OOH lead for assigned customers, providing strategic guidance, presenting recommendations, and building trusted client relationships while supporting additional customers as needed.
• Translate client objectives into actionable OOH recommendations, including market selection, audience strategy, format mix, inventory, investment levels, and timing.
• Manage media partner relationships, source and evaluate inventory, negotiate rates, secure added-value, and identify new opportunities that strengthen client media investments.
• Partner with vendors and production teams to manage campaign specifications, creative requirements, timelines, trafficking, and launches while maintaining strong quality standards.
• Collaborate with planning, strategy, analytics, and other media channel teams to integrate OOH recommendations into broader media plans and client proposals.
• Monitor campaign delivery and marketplace conditions, proactively identifying potential issues and working with internal and external partners to develop solutions.
• Leverage available audience, marketplace, performance, and measurement data to evaluate OOH effectiveness and translate campaign results into actionable client insights.
• Identify emerging formats, inventory opportunities, measurement solutions, and industry developments that can strengthen OOH strategies and create additional value for clients.
• Support and mentor junior team members by sharing OOH expertise, providing guidance on campaign execution, and helping strengthen planning, buying, and client communication skills.
• Contribute to the continued improvement of PMG's OOH capabilities by sharing marketplace knowledge, strengthening processes, and identifying opportunities to improve the quality and efficiency of our work.
• Use AI, automation, and technology where appropriate to improve planning, research, campaign management, quality assurance, and reporting while enabling faster, more informed decision‑making.
• While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.

Skills

OOH Media

Media Planning

Integrated Media

Stakeholder mgmt

Education

Bachelor's degree or equivalent work experience

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Out of Home (OOH) team delivers strategic media solutions that connect brands with audiences in impactful, measurable ways. We combine marketplace expertise, data-driven insights, and innovative thinking to create OOH campaigns that support client business objectives and complement broader media strategies.

You’ll collaborate with cross-functional media teams, client partners, media owners, vendors, and production partners to plan and execute OOH campaigns from initial strategy through launch and measurement. You’ll bring an understanding of audiences, markets, formats, inventory, and budgets to help clients make informed investment decisions across traditional and digital Out of Home.

You’ll also have the opportunity to explore emerging OOH formats, measurement capabilities, data applications, and marketplace opportunities while building strong relationships with media partners. You’ll help identify new ways to deliver value for clients through thoughtful negotiations, added-value opportunities, innovative placements, and continually improving how we plan and execute OOH media.

As a Lead in Out of Home, if you’re passionate about developing thoughtful media strategies, owning campaigns from planning through reporting, building strong client and partner relationships, and continuing to advance your OOH expertise, this is the place to make an impact.

What You Will Be Doing

• Lead OOH strategy, planning, and buying for assigned customers, ensuring recommendations align with business objectives, target audiences, market considerations, and budgets.
• Manage OOH campaigns throughout the full lifecycle, from initial planning and buying through production, launch, monitoring, optimization, and post-campaign reporting.
• Serve as the primary OOH lead for assigned customers, providing strategic guidance, presenting recommendations, and building trusted client relationships while supporting additional customers as needed.
• Translate client objectives into actionable OOH recommendations, including market selection, audience strategy, format mix, inventory, investment levels, and timing.
• Manage media partner relationships, source and evaluate inventory, negotiate rates, secure added-value, and identify new opportunities that strengthen client media investments.
• Partner with vendors and production teams to manage campaign specifications, creative requirements, timelines, trafficking, and launches while maintaining strong quality standards.
• Collaborate with planning, strategy, analytics, and other media channel teams to integrate OOH recommendations into broader media plans and client proposals.
• Monitor campaign delivery and marketplace conditions, proactively identifying potential issues and working with internal and external partners to develop solutions.
• Leverage available audience, marketplace, performance, and measurement data to evaluate OOH effectiveness and translate campaign results into actionable client insights.
• Identify emerging formats, inventory opportunities, measurement solutions, and industry developments that can strengthen OOH strategies and create additional value for clients.
• Support and mentor junior team members by sharing OOH expertise, providing guidance on campaign execution, and helping strengthen planning, buying, and client communication skills.
• Contribute to the continued improvement of PMG's OOH capabilities by sharing marketplace knowledge, strengthening processes, and identifying opportunities to improve the quality and efficiency of our work.
• Use AI, automation, and technology where appropriate to improve planning, research, campaign management, quality assurance, and reporting while enabling faster, more informed decision‑making.
• While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.

What You Will Bring

• 4+ years of experience in Out of Home Media, Media Planning, Integrated Media, or a related advertising discipline, with a bachelor's degree or equivalent work experience.
• Hands‑on experience developing OOH strategies and managing campaigns across planning, buying, production, activation, monitoring, and post‑campaign reporting.
• Strong understanding of the OOH marketplace, including traditional and digital formats, inventory