Organic Social Media Consultant

Right Side Up; United States; Remote; USD 55,000 - 110,000; Part time

Job summary

Right Side Up is seeking freelance Organic Social Media Consultants to support multiple clients with B2C, B2B, and D2C brands. You will craft organic strategies, manage posting calendars, and drive engagement across platforms like Instagram, TikTok, LinkedIn, X, and YouTube.

Ideal candidates balance creative storytelling with data-driven optimization, manage day-to-day posting, and foster active online communities.

Qualifications

• Experience managing organic social for B2C, B2B, or D2C brands.
• Proven ability to grow engagement and brand presence.
• Experience with community management and audience interaction.
• Understanding platform-specific best practices and trends.
• Balance creative storytelling with performance-driven outcomes.
• Familiar with social media tools and analytics.
• Strong communication and collaboration skills.
• Comfort working across multiple industries and brand voices.

Responsibilities

• Develop and execute organic social media strategies across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube).
• Create and manage content calendars aligned to brand and growth goals.
• Produce or collaborate on engaging content including posts, short-form video, and series-based content.
• Manage day-to-day posting, scheduling, and platform optimization.
• Engage with audiences through comments, DMs, and community interactions.
• Build and nurture online communities to increase engagement and brand loyalty.
• Monitor social trends and platform updates to inform content strategy.
• Analyze performance metrics and optimize content based on insights.

Skills

Organic social media

Audience growth

Community management

Content strategy

Creative storytelling

Cross-brand collaboration

Communication skills

Tools

Sprout Social

Hootsuite

Later

Native analytics

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Organic Social Media Consultants to join our talent collective and support a range of B2C, B2B, and D2C clients. This role is ideal for marketers who can build and grow social presence through creative content, platform expertise, and strong community engagement.

Projects may include developing social strategies, managing day-to-day posting, launching new channels, or scaling existing programs. Contract engagements typically range from 10-40 hours per week.

Responsibilities

• Develop and execute organic social media strategies across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube)

• Create and manage content calendars aligned to brand and growth goals

• Produce or collaborate on engaging content including posts, short-form video, and series-based content

• Manage day-to-day posting, scheduling, and platform optimization

• Engage with audiences through comments, DMs, and community interactions

• Build and nurture online communities to increase engagement and brand loyalty

• Monitor social trends and platform updates to inform content strategy

• Analyze performance metrics and optimize content based on insights

Requirements

• Strong experience in organic social media management across either B2C, B2B, or D2C brands

• Proven ability to grow engagement, audience, and brand presence

• Experience with community management and audience interaction

• Understanding of platform-specific best practices and trends

• Ability to balance creative storytelling with performance-driven outcomes

• Familiarity with social media tools (e.g., Sprout, Hootsuite, Later, native analytics)

• Strong communication and collaboration skills

• Comfort working across different industries and brand voices

Nice to Have

• Experience with influencer or creator partnerships

• Familiarity with paid social to complement organic efforts

• Experience in high-growth startup environments

• Experience supporting both strategic planning and hands-on execution