Optometrist - River Falls, WI

Hëda; Town of River Falls (WI); On-site; USD 145,000 - 155,000; Full time

Benefits offered by this job

Production bonuses

CE reimbursement

Malpractice insurance provided

Administrative support handled

New graduate incentives

Job summary

Hëda in River Falls, Wisconsin, is seeking a Doctor of Optometry to join a busy primary care practice. This full‑time position offers full‑scope optometry with state‑of‑the‑art equipment and strong clinical autonomy within a supportive team.

The role emphasizes patient‑centered care, collaboration with an experienced staff, and simple administrative support so you can focus on clinical excellence and quality outcomes for your patients.

Qualifications

• OD degree from an accredited optometry school.
• Licensed or eligible for licensure as an Optometrist in Wisconsin.
• Strong clinical skills and a passion for practicing full-scope optometry.
• Excellent interpersonal skills to work effectively with an experienced support staff.
• Ability to thrive in a busy, primary care‑focused environment.

Responsibilities

• Providing full‑scope optometric services in a high‑volume primary care setting.
• Utilizing state‑of‑the‑art diagnostic equipment to deliver high‑quality patient outcomes.
• Focusing on clinical care while utilizing provided patient prescreening and technical support.
• Collaborating with a dedicated administrative team that manages billing, credentialing, and marketing.
• Contributing to a practice culture that values clinical excellence, teamwork, and professional autonomy.

Skills

Wisconsin licensure eligibility

Education

Doctor of Optometry (OD) degree

Job description

Optometrist – River Falls, WI

Position Overview

Are you looking for a role where you can do meaningful work, grow professionally, and enjoy a healthy work-life balance? Do you value patient-centered care, modern technology, and a collaborative team environment?

This busy primary care practice group is in search of a full‑time Doctor of Optometry to join their team in River Falls, WI. This unique opportunity provides the professional freedom to practice full‑scope optometry while being supported by an experienced staff and state‑of‑the‑art equipment. This role is designed for a clinician who wants to focus on exemplary patient care while the practice handles the administrative and operational complexities.

Location

This opportunity is based in River Falls, Wisconsin. Situated along the scenic Kinnickinnic River in the St. Croix River Valley, River Falls offers an exceptional quality of life with an affordable cost of living, top‑rated school districts, and a vibrant community atmosphere. Home to the University of Wisconsin–River Falls, the city features a lively historic Main Street with local shops and dining, alongside premier outdoor recreation including world‑class fly fishing, kayaking, and hiking at Glen Park and Kinnickinnic State Park—all located just 30 miles east of the Twin Cities metropolitan area.

Organization Overview

Our practice group is a leader in primary care, committed to a model that prioritizes the doctor‑patient relationship. By providing comprehensive ancillary business support—including billing, marketing, and credentialing—we ensure that our providers can dedicate their full attention to clinical excellence.

The practice environment is energetic and collaborative, featuring modern diagnostic technology and a fully trained technical support team. Whether you are an experienced provider or a new graduate, you will find a supportive infrastructure designed to help you thrive and grow professionally.

What You'll Be Working On

• Providing full‑scope optometric services in a high‑volume primary care setting.
• Utilizing state‑of‑the‑art diagnostic equipment to deliver high‑quality patient outcomes.
• Focusing on clinical care while utilizing provided patient prescreening and technical support.
• Collaborating with a dedicated administrative team that manages billing, credentialing, and marketing.
• Contributing to a practice culture that values clinical excellence, teamwork, and professional autonomy.

Qualifications

• Doctor of Optometry (OD) degree from an accredited optometry school.
• Licensed or eligible for licensure as an Optometrist in Wisconsin.
• Strong clinical skills and a passion for practicing full‑scope optometry.
• Excellent interpersonal skills to work effectively with an experienced support staff.
• Ability to thrive in a busy, primary care‑focused environment.

What's In It For You

• Competitive Compensation: $145,000 – $155,000 base salary.
• Performance Incentives: Production bonuses and additional incentive programs.
• New Graduate Support: Specific incentives tailored for new graduates to jumpstart their careers.
• Financial Benefits: Student incentives and a comprehensive benefits package.
• Professional Growth: CE (Continuing Education) reimbursement and malpractice insurance provided.
• Operational Ease: All business operations (billing, marketing, credentialing) handled for you.

Equal Opportunity Employer

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other protected characteristic.