On-Site Social Media Growth Lead

Intex Recreation Corp.; Long Beach (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Intex Recreation Corp. is seeking a seasoned Social Media Manager to lead the strategy, development, and execution of our social presence across TikTok, Instagram, YouTube, and emerging platforms.

This role drives brand awareness, community engagement, and revenue-generating social commerce through compelling content and storytelling. The ideal candidate will oversee content strategy, manage the social calendar, lead a content team, and collaborate with Sales, Product Development, and Brand

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field (or equivalent experience).
• 5+ years of professional social media marketing experience with proven success managing brand accounts.
• Demonstrated expertise with TikTok, Instagram, YouTube, and short-form video content.
• Experience developing content strategies that drive engagement and measurable business results.
• Strong understanding of social commerce, platform algorithms, audience growth strategies, and analytics.

Responsibilities

• Lead the overall social media strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Develop platform-specific content strategies that align with product launches, seasonal campaigns, and business objectives.
• Identify trends, consumer behaviors, and platform opportunities that increase brand visibility.
• Create recurring content series and scalable content frameworks that strengthen brand consistency.
• Personally create high-impact content including TikTok videos, Instagram Reels, and YouTube Shorts.
• Oversee the company's content calendar to ensure consistent daily publishing.
• Review, edit, and approve all social content prior to publication.
• Ensure all content reflects Intex's brand voice, visual standards, and marketing priorities.
• Transform product features into engaging, platform-native stories that resonate with consumers.
• Oversee all social commerce content supporting ecommerce and retail sales initiatives.
• Monitor campaign performance during launches and promotional events.
• Conduct A/B testing on creative assets, captions, music, publishing schedules, and calls-to-action.
• Identify high-performing content and quickly optimize or discontinue underperforming campaigns.
• Develop repeatable playbooks using insights from successful campaigns.
• Track engagement, reach, conversions, and other key performance metrics.
• Deliver weekly and monthly reports highlighting campaign effectiveness and opportunities for improvement.
• Utilize analytics to make informed decisions that maximize audience growth and sales conversion.
• Manage the Live & Community Coordinator while partnering closely with the Commerce Coordinator.
• Provide coaching, creative feedback, and platform education to team members.
• Coordinate freelance creators and outside content partners from briefing through final approval.
• Foster a collaborative, high-performance culture focused on creativity, accountability, and continuous improvement.
• Partner with Sales, Product Development, Marketing, Creative, Customer Service, and Brand teams to align content with company initiatives.
• Support influencer partnerships, creator collaborations, and PR campaigns.
• Represent the social media team during cross-functional planning meetings.
• Help transform customer feedback and frequently asked questions into engaging educational content.
• Build relationships with platform representatives from TikTok, Instagram, and YouTube.
• Stay informed on emerging trends, algorithm updates, new platform features, and evolving best practices.
• Test innovative content formats and recommend scalable opportunities that keep Intex ahead of competitors.

Skills

Social media marketing

TikTok

Instagram

YouTube

Content strategy

Analytics

Team leadership

Education

Bachelor's degree

Tools

Meta Business Suite

TikTok Analytics

YouTube Studio

Google Analytics

Job description

Intex Recreation Corp. is seeking a seasoned Social Media Manager to lead the strategy, development, and execution of our social presence across TikTok, Instagram, YouTube, and emerging platforms.

This role drives brand awareness, community engagement, and revenue-generating social commerce through compelling content and storytelling. The ideal candidate will oversee content strategy, manage the social calendar, lead a content team, and collaborate with Sales, Product Development, and Brand