On Premise Marketing Manager

Red Bull; Boston (MA); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical, dental & vision plans

401(k) match

Paid time off & holidays

Tuition reimbursement

Job summary

Red Bull is seeking an On Premise Marketing Manager to bring the national On Premise strategy to life regionally. You will lead industry and consumer marketing initiatives, expand brand reach, and create impactful experiences that drive engagement and category growth in the On Premise channel.

You will partner with regional teams to plan festivals, manage third-party events, and coach field teams to execute high-quality activations with a customer-centric mindset.

Qualifications

• 3+ years marketing in a commercial environment.
• Experience in On Premise sales, marketing, or distribution.
• Experience in live event production and experiential marketing.
• Strong analytical skills (analyze consumer, sales and customer data).
• Excellent communication, active listening and negotiation skills are a must.
• Able to work flexible hours (nights and weekends).
• Must be fluent in English; other languages are a plus.

Responsibilities

• Execute the On Premise marketing strategy at the regional level.
• Lead planning and execution of regional festivals and third-party events.
• Coach field teams to ensure high-quality account and event activations.
• Localize and implement Event strategy across markets.
• Leverage Red Bull assets to drive consumer engagement and trial.

Skills

Marketing leadership

Strategic thinking

Analytical skills

Communication

Entrepreneurial mindset

Account management

Education

Bachelor’s Degree

Job description

The Regional On Premise team is responsible for growing Red Bull's presence across the On Premise channel within the assigned region. This includes sales, marketing, and distribution efforts across both commercial and non-commercial environments, excluding National and Key Accounts. The team creates meaningful consumer connections and brings the Red Bull brand to life through partnerships, experiences, and activations.

The On Premise Marketing Manager (OPMM) brings Red Bull's national On Premise Marketing strategy to life at the regional level. This role leads industry and consumer marketing initiatives that expand brand reach, strengthen Red Bull's premium position in the market, and create impactful experiences that drive consumer engagement and category growth.

As the primary marketing partner to the regional On Premise team, the OPMM serves as the go-to resource for brand, trade, consumer, and industry-related initiatives. This role oversees the end-to-end planning and execution of regional festivals and third-party events, while coaching and supporting local On Premise teams to ensure high-quality execution. The OPMM also works closely with Event Managers responsible for festival and third-party event execution, providing strategic guidance and partnering to ensure activations are effectively executed and supported by impactful marketing initiatives.

EXECUTE ON PREMISE MARKETING STRATEGY

Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders

Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan

Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities

Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions

DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT

Coach field team into high quality account & event activation

Ensure knowledge and high-quality implementation of the right product offer, product experience and trial

Ensure the right industry marketing program to win bar staff and decision makers

Support allocation of POS tools and monitor their correct placement

Lead consumer activation programs driving engagement and volume uplift in the On Premise

Leverage our brand assets to win new consumers

Track, record and evaluate all results of marketing activities implemented

LEAD THE ON PREMISE TEAM IN MARKETING INITIATIVES

Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution and events

Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers

Implement a customer centric mentality within your territory

Gather and share best practices locally, nationally and internationally

EXPAND REACH & DRIVE TRIAL THROUGH EVENTS

Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution

Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth

Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals

LEVERAGE MARKETING ASSETS INTO THE ON PREMISE

Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP

"LIVE" THE RED BULL ON PREMISE CULTURE: "CREATE AFFINITY"

Work lifestyle coincides with the Red Bull culture and Musketeer Profile

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand

3+years marketing in a commercial environment

Experience in On Premise sales, marketing, or distribution

Experience in live event productionand experiential marketing

People leadership/management experience preferred

Ability to think and act like an entrepreneur

Ability to work in a high energy, fast-paced, field-based environment

Strategic and innovative commercial awareness and acumen

Highly-developedplanning, prioritization and organizational ability

Strong analytical skills (analyze consumer, sales and customer data)

Excellent communication, active listening negotiation skills are a must

Able to work flexible hours (nights and weekends)

Bachelor’s Degree prefered

Must be fluent in English, additional language skills an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.