On Air/Programming Director

Cumulus Media Inc.; Knoxville (TN); On-site; USD 61,000 - 67,000; Full time

Benefits offered by this job

Competitive Pay

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Parental leave and life insurance

Job summary

Cumulus Media in Knoxville, TN is seeking an experienced On-Air/Program Director for WOKI to lead brand strategy, manage talent, and shape content across on-air, digital, and social channels.

The role includes a daily on-air show, weekend voice track, live remotes, and collaboration with sales and marketing to drive audience growth and advertiser engagement. Strong writing and regulatory compliance are essential.

Qualifications

• Top candidates will have a proven track record in programming and content leadership.
• Excellent writing and production skills are essential.
• Strong collaboration skills with content creators, sales, and marketing.

Responsibilities

• Create, implement, and manage the sound, image, and brand across distribution channels.
• Coach and motivate on‑air talent and content creators.
• Deliver unique content that grows the target audience.
• Collaborate with sales to develop advertiser relationships.
• Partner with marketing to plan contests, promotions, and events.
• Ensure station operations comply with FCC regulations.

Skills

On-air hosting

Content management

Leadership

Digital & social media

Verbal & written communication

Creative problem solving

Audience development

Tools

FCC regulations knowledge

Ratings/digital metrics

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

CUMULUS | Knoxville, TN is home to three of Knoxville’s favorite radio stations – WIVK 107.7, WOKI NewsTalk 98.7 and Sports Radio WNML AM990/FM99.1. At Cumulus Knoxville we are Home of the Tennessee Volunteers and are located near downtown Knoxville.

Position Overview

CUMULUS MEDIA Knoxville, Tennesseeis searching for an experienced On-Air/Program Director WOKI who will be responsible for operating strong media brands with innovation and vision. The Brand & Content Leader must have a passion for live and local entertainment and lead a Content (Programming) team with energy and enthusiasm. You will be responsible for all aspects of content creation and programming including brand strategy development and execution, managing on-air/content creators, music scheduling, imaging, developing, and executing audience engagement events, website & social media, digital content and have a strong understanding of the core audience. The position will also include a daily on-air show, along with a weekend voice track shift and/orlive appearances and live remotes!

We’re looking for a track record of success. Top candidates will be versatile and possess exceptional content management, on‑air and web/social media skills. Digital and social strategies must be as engaging as on‑air tactics and execution. Candidates will be detail oriented with the ability to multi‑task and react in a calm and decisive way when dealing with challenging situations. Excellent writing and production skills are essential. People skills and the ability to work closely with content creators, department heads and a talented sales team are critical.

Key Responsibilities & Qualifications

Key Responsibilities:

• Create, implement, and manage the sound, image, music, brand, and vision of (insert stations here) through all distribution channels to reach and exceed goals
• Successfully coach, direct, develop, appraise and motivate on‑air talent/content creators
• Deliver unique content that attracts the target demo, and grows audience
• Work closely with the sales team to develop and enhance client relationships
• Work closely with marketing team to develop contests, promotions and big events
• Ensure operation of station in accordance with FCC regulations and policies

Qualifications:

• Preferred track record of successful programming experience
• Strong social and digital experience
• Savvy computer skills and proficiency with ratings, digital metrics, and research
• Ability to multi‑task and the discipline to focus
• Excellent verbal and written communication skills
• Creative and strategic problem solver
• Deep knowledge of music, pop culture and current events

Pay Range

USD $61,000.00 - USD $67,000.00 /Yr.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

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