Omnichannel Campaign Architect (Remote)

Acxiom; Nashville (TN); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Acxiom is seeking an Expert Decision Support Analyst to design and run personalized cross‑channel campaigns for GM. You will collaborate with marketing, operations, IT, and vendors to translate business needs into scalable campaign solutions across Adobe Campaign, AEP and AJO.

You’ll apply data‑quality and governance practices while coordinating multi‑channel programs and ensuring timely, compliant communications to customers.

Qualifications

• Bachelor’s degree in marketing, business, information systems, or related field.
• 5+ years in marketing technology, operations, CRM, or campaign management.
• Experience planning omnichannel digital campaigns across email, SMS, push, social.
• Experience documenting business, technical, data, and campaign requirements.
• Journey orchestration, audience segmentation, data mapping, and end-to-end testing.
• Hands-on use of event/attribute data for segmentation, personalization, and measurement.
• Strong SQL/Databricks skills and familiarity with Adobe tools for activation.
• Excellent communication, problem solving, and multitasking in a matrixed environment.

Responsibilities

• Consult with stakeholders on campaign strategy, audiences, data, channels, timing and measurement.
• Own or coordinate multi-channel marketing programs across email, SMS, push, social, web.
• Transform plans into journey-based experiences through orchestration and personalization.
• Configure and support campaigns across Adobe Campaign, AEP, AJO, and related tools.
• Gather requirements and translate into program logic, data mappings, and specs.
• Collaborate on architecture, integrations, testing, and optimization with partners.
• Ensure data quality, privacy governance, and compliant customer communications.
• Troubleshoot database, workflow, and delivery issues and implement fixes.
• Coordinate updates with Marketing Operations, agencies, and fulfillment teams.
• Manage priorities, deadlines, and status communications across programs.

Skills

CRM

Marketing operations

Campaign management

1:1 marketing

Omnichannel marketing

communication

problem solving

multitasking

stakeholder management

data mapping

audience segmentation

privacy & governance

SQL

Databricks

Education

Bachelor’s degree

Tools

Adobe Campaign

Adobe Experience Platform

Adobe Journey Optimizer

SQL query development

Databricks

Job description

Acxiom is seeking an Expert Decision Support Analyst to design and run personalized cross‑channel campaigns for GM. You will collaborate with marketing, operations, IT, and vendors to translate business needs into scalable campaign solutions across Adobe Campaign, AEP and AJO.

You’ll apply data‑quality and governance practices while coordinating multi‑channel programs and ensuring timely, compliant communications to customers.